download process

info gold mines

Download
Price: 2.67 USD
Download

Instant Download from ezblade, digital version


Pay for info gold mines
- infogoldmines.zip - Platform: Misc

File Data:

Contact Seller:
ezblade, US, Member since 10/17/2009

URL:

Embed:
Create JavaScript Mobile Tag Widgets for your homepage

Resell product:

Description:

(ID 157768925)
YOU CAN DO THIS TOO



BUSINESSWEEK ONLINE : JULY 26, BUSINESS WEEK E.BIZ -- COVER STORY

The Information Gold Mine
New software--and the Nets legions of cybersurfers and shoppers--are starting to hand companies opportunities theyve only dreamed of

When Harley Dixon clicked on NextCard Inc.s (NXCD) advertisement for a credit card on the Quicken.com (INTU) financial Web site, he couldnt believe what he found. It promised instant approval and a choice of terms based on his credit history--all in less than 35 seconds. Intrigued, the retired engineer from Henrietta, N.Y., filled out a short online form with his name, address, income, and Social Security number. Bingo! Seconds later, up popped three offers. Says Dixon: Next thing you know, I had a new card.

Behind the scenes, the snap approval was a technological tour de force for NextCard. Instantly, NextCards computers dialed the three major credit bureaus to check Dixons record. Analyzing that along with his current balances, NextCard in a split second zipped through 30,000 potential combinations of terms in its portfolio and chose three offers tailored precisely to Dixons profile. The result: Instead of the usual three to six weeks to issue a card and transfer balances, NextCard won a new customer in a heartbeat. The Internet is the most fantastic source of data the world has ever seen, says NextCard Chief Executive and founder Jeremy R. Lent. Were creating a brand-new science.

All over the Web, a data gold rush is on. The incredible communications and computing power of the Internet is handing companies an unprecedented opportunity to collect and analyze information. By tracking everything from which advertisements prompt that first mouse click all the way through to the actual sale, theyre scrambling to unlock patterns of customer behavior hidden since the dawn of commerce.




User tags: info gold mines

More Files From This User

Related Files