The main features of traffic travis are it's ability to find out the best keywords to optimise the campaigns for, the most profitable keywords and the keywords that competitors have been using consistently and hence the most profitable keywords. It's also helps in analysing the backlinks of the competitor which helps greatly in helping as get backlinks in the same place as our competitors and hence we can acheive ranking as the best sites in every niche. It also helps in generating huge keyword lists which will have the list of related keywords once can use to get targetted traffic to one's site or blog. Let's assume that Your site is about shoes and if reebok's shoes gets You the most traffic traffic travis will help You find all related keywords to reebok so that You can optimise Your site for the keywords and get all the potential keywords and hence more eye balls which helps You make more money in the end.
Traffic travis is one of the first anf foremost tools developed for keyword research and according to the official blog it's version 3 has been downloaded 200,000 thousand times which is no mean feat. Also it's recommended by editors of CNET which adds to the credibiltity of the tool. It's very user friendly and there is almost no learning curve to the tool. Any one who has not used the tool before will feel comfortable within few hours of using it. Such is the user friendliness of traffic travis.