Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets - Sylvia M. Chan-Olmsted
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Author: Chan-Olmsted, Sylvia M.
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Pages: 00384 (Encrypted PDF)
On Sale: 2005-11-10
Category: Technology & Engineering : Radio
Category: Social Science : Media Studies
Category: Business & Economics : Marketing - Research
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