Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets - Sylvia M. Chan-Olmsted
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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
Author: Chan-Olmsted, Sylvia M.
Publisher: Routledge
Illustration: N
Language: ENG
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Pages: 00384 (Encrypted PDF)
On Sale: 2005-11-10
SKU-13/ISBN: 9780805848120
Category: Technology & Engineering : Radio
Category: Social Science : Media Studies
Category: Business & Economics : Marketing - Research
Author: Chan-Olmsted, Sylvia M.
Publisher: Routledge
Illustration: N
Language: ENG
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
Pages: 00384 (Encrypted PDF)
On Sale: 2005-11-10
SKU-13/ISBN: 9780805848120
Category: Technology & Engineering : Radio
Category: Social Science : Media Studies
Category: Business & Economics : Marketing - Research
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