To succeed online, whatever type of online business you choose, you need to have
a website. Without traffic, you won't have revenue, no matter how fabulous your site
looks. You've designed your website, filled it with content, created products and service
pages, appropriate links, and added color and graphics. Then you waited for your
customers to arrive...
You've had some hits but your traffic isn't what you'd like it to be. What now?
Do you hire a professional to advise you, or pay for an expensive search engine
optimization project? In spite of the proliferation of search engine optimization experts
and the race to be first on the search engine ranking list, the fact is that there are many
factors affecting your website traffic.
In this book, we will talk about design, promotion, competition, content,
keywords and, yes, even search engine optimization and ranking. The idea is to look at
your website as a storefront, and your face to the customer, and ensure that you present
your site, products and services, in a way that will attract and KEEP website traffic.
One of the many things the worldwide web does well is to provide the opportunity
for research. Though small business owners fail to research and analyze the competition,
you can learn a lot by visiting competitor websites.
Whether you consider a business to be a direct competitor or not, if they are doing
something well, and their search engine rankings are high, try to figure out what they are
doing and how you can learn from their presentation. Unlike proprietary business plans
and reports, competitor websites are public and with a bit of analysis, it is easy to see
what they are doing to attract customers and traffic.

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Tags: website traffic