ACID Loops by Ex- Sonic Foundry Employee
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Hello. My name is Jason Donnelly and I write to you today to tell you my story and hopefully sell you an awesome collection of royalty free loops (over 700 loops to be exact) that I have produced specifically for Sony's ACID Pro and any other program that can use ACIDized loops like Soundtrack Pro, Logic Pro, Cubase, Protools, etc. www.peaceloveproductions.com
There is 685mb in total and 700 COPYRIGHT FREE loops.
Sounds include Guitars, Brass, Percussion, Vocal FX and Phrases, Synths, Basses, and more. Genre's include Rock, Ambient, House, Trance, Techno, Hardcore, Breakbeat, Hip Hop, and more.
Terms Of Use:
You are entitled to use them in your own original compositions , royalty free. Additional credits to Peace Love Productions are appreciated but not necessary.
Compatibility:
These loops are 100 original ROYALTY FREE in .wav format. They have been professionally recorded, edited, and ACIDized. My loops are prepared specifically for Ableton Live, Apple Soundtrack, Garageband, Reason, Sony ACID, Sonar, Plasma, Cubas, Pro Tools and a multitude of other software apps/samplers that can import both .wav and .rx2 formats.
The Sound Post: In 1988 (age 14) I visited a little music store in Mt. Prospect Illinois called The Sound Post. My curiosity brought me in to the keyboard room and with my informal training on Piano I plunked a few chords out on every synth. They all had the most wonderful sounds. I had already been a fan of Chicago House producers such as Adonis and Steve Silk Hurley and popular Synth Pop groups such as Depeche Mode and Heaven 17 so the idea of composing music with synthesizers was more than welcome in my mind. My Grandma Donnelly loaned me the money to purchase my very first Synth and Drum Machine and so I worked at the local White Hen with permit to pay it off. Granpa Kitzing co-signed on a loan to help me get my first sampler. It was an Ensoniq EPS 16+ but this came a bit later.
I ended up getting a job at that very same music store 3 years later and went to school for 2 hours each day and worked the rest of the school day by means of the High School's work program. The work program allowed me to gain the credits required to complete my senior year and graduate.
I then continued to take out loans and upgrade my equipment and before you knew it I was using a Tascam 8 Track and an Apple PC with sequencing software, Opcode's Vision in specific. My friends were all extremely impressed with my skills and knowledge as I continued to progress.
At age 20 I picked up and moved from Jefferson Park in Chicago to Huntington Beach California and struggled to make it there and returned shortly after my 21st birthday.
I worked as a temp and in corporate offices for a couple of years before getting a job as a mobile Dj which lead me to quit my other jobs and just work on the weekends Dj-ing weddings.
Times were getting tough so a friend, and artist whom I was producing at the time Thomas Carlyle Aires (Arcanta), hooked me up with a job assembling and shrink wrapping CDs at Projekt Records. I worked there for seven dollars per hour until I spotted an ad in the Chicago Reader for a sales position at a little music store called zZounds Music Discovery Center. Amazingly I got the job. This was a major turning point in my life and the beginning of my music career.
The story behind zZounds Music Discovery Center. Summer of 1996 - 23 years old. I was working at Projekt Records for about a year and a half , maybe two. I started out as a shrink wrapper and ended up in sales. My sales position came to a halt when Sam signed a huge distribution deal and I ended up back in shipping. I looked to the Chicago Reader for a new job. This ad jumped out at me and screamed my name. It was for a sales position at a new little music instrument dealership called zZounds Music Discovery Center at 125 W. North Ave Chicago Il. The ad was very unique and very intriguing so I called it of course and instantly set up an interview. It was like it was totally meant for me. I interviewed with the owner Ray and the manager Chris Mosher (keyboardist soon to leave zZounds to record his debut album with Sister Soleil). Part of the interview was a written test to see how much I knew about electronic music technology. Some questions were multiple choice and others were short essay. They were pleased with the results and I got the job. This was a major turning point in my life and the beginning of my professional music career.
zZounds (now an internet giant) was an interesting little mom and pop store. It was started by an ex-attorney for Jenner and Block named Ray Worthy Campbell. Ray's vision was to open a music store for his kids so they could be exposed to music and have a fun place to practice and explore music as well. I sold midi equipment, software, and taught the occasional student who signed up for my Intro To Electronic Music Composition lessons. I also did the occasional home installation and instruction if a customer was willing to pay a little extra for the service and if they lived nearby. zZounds was located at the corner of North Ave and LaSalle in Old Town. The average clientele ranged from the budding Hip Hop producer to the insanely rich looking for a musical hobby or something for their children. I sold everything from Didgeridoos to the latest in music technology. This was the year soft synths made their debut and programs like Propellerheads Rebirth and Cubase VST technology were revolutionizing music software. I'll never forget the box of Opcode's Max that just sat on the shelf collecting dust. Working at zZounds was not all fun and games, in fact I had started at a very uncomfortable moment for the store and it's employees. Apparently there had a been a rash of thefts just before I was hired and the salesmen were the prime suspects. Ray had forced them to take a lie detector test. Some refused and quit and some were fired. There was a very sour vibe going around for the first couple of months after I was hired. Chris Mosher quit and Mark Schoenhals took his place. I worked closely with Mark since he was the other "MIDI" guy.
zZounds was definitely a unique learning experience with many ups and downs. Some days involved Ray handing me a box full of zZounds Kazoos and telling me to go down to Lincoln Park and North Ave Beach to make some noise and promote the store. He would also have us bring African hand drums, portable battery powered Keyboards, and Electric Guitars with portable battery powered mini amps. We had Robert Moog come in to do a personal performance of his new Midi Theremin. Later that night I went out to dinner with Robert and Ray down on Wells. We sold some of the most eclectic musical instruments in the city. Mark brought in a lot of Chicago's best House producers djs like Joe Smooth, Julian Perez, and Scott Smokin Sills. Some of my most memorable experiences were the "at home installations". Crazy stuff happened all the time. There was seldom a dull moment.
Selling musical instruments just wasn't enough for Ray. He was determined to make zZounds a school for music. I believe this is what lead to the store's demise. He hired on a handful of instructors and took on an additional space in Piper's Alley. Overhead was now really adding up. There was also a warehouse packed full of gear and on top of that he now had an additional rental space and more employees. There was no way he could compete with the already established and reputable music schools in Chicago like Old Town School Of Folk but he was determined to make it work or at least put up a good fight trying. During this time Mark was managing the zZounds website. He was using SEO tricks and sending out email blasts right and left and to my surprise it was working quite well. The internet/mail order aspects of zZounds were starting to outshine store sales. Keep in mind this is right around the time when the internet started to really pick up. I personally thought they should just closed down the store, keep the warehouse, and focus mainly on internet sales. Well eventually this is what became of zZounds while the other aspects simply disintegrated. Ray sent me to a NAMM convention in Nashville during the middle of all this change and this is when I met the folks at Sonic Foundry and found a better job.
Sonic Foundry: Nashville 1998 Summer NAMM convention. I stopped by a demonstration at the Sonic Foundry booth and listened to their sales rep demonstrate the latest version of Sonic Foundry's ACID Pro. We had already sold ACID version 1.0 at zZounds and I of course was amazed at what this program could do simply because there was absolutely nothing else like it and it certainly was a total dream come true. After the demonstration they announced that they were hiring and if interested they were to speak with a representative back stage. I was the first and only person to respond which almost made it seem as though it was meant to be.
I could hardly wait to return home because the meeting went well and my hopes were high. I followed through with every step immediately upon my arrival in Chicago and to no avail received a phone call from Mike Scheibinger at zZounds of all places, how nerve racking. Mike was interested and eager to meet and interview me at the Madison Wisconsin home base.
My experience in Madison was almost dream like. Mike let me stay at his house the night before the interview, not even knowing who I was. He had a wife, daughter, and a dog all living in a humble home in Cottage Grove Wisconsin. Everyone was so friendly and generous. I awoke to the smell of freshly brewed coffee and the wet nose of a dog sniffing my face. Mike drove us to Sonic Foundry and we hung out all day interviewing.
My bus ride back to Chicago was not easy to tolerate as I was completely excited about the possibility of working for such a cool company. One hour into my ride home and my mobile rings. I answer it and it's Sonic Foundry's Human Resources telling me I got the job.
I worked at Sonic Foundry for about two years editing and ACIDizing loops, making demo songs, preparing remix contests for ACIDplanet.com, and scoring advertisements. Some of my most adored accomplishments were helping to develop ACIDplanet.com, scoring and producing the Acid MTV commercial, writing the script and music for the Chicago B96 Acid radio commercial, editing the content and preparing samples for the Beck and Beastie Boys remix contests for ACIDplanet.com, and and demoing products at Peter Gabriel's WOMAD tour in Seattle. Working at Sonic Foundry was such a great experience and I learned so much but it was too good to be true. The company went public and became a huge success until the market crash winter of 2000. This is when 200 hundred employees including myself lost our jobs on Christmas weekend do to company downsizing.
Luckily Mike kept me busy with freelance work. I produced all of the loops for ACID Dj 3.0 which was developed specifically to sell at Best Buy and Computer Discount Warehouse nation wide.
ACID LOOPS - Acid Loops are short music loops and instrument loops in the Windows .wav format. What makes them Acid loops is the fact that they are ACIDized. ACIDization is meta data like tempo and key information that is attached to the file and used by Sony's ACID Pro. Acid was first invented by Chris Moulios (now working for Apple) and produced by Sonig Foundry. It is now owned and developed by Sony Creative Software. My first experience with Acid Loops was back in 1996 when I worked at zZounds Music Discovery. Acid was a brand new revolutionary product that allowed producers to time stretch and transpose audio files quickly and easily. Eventually I got a job at Sonic Foundry editing and ACIDizing their loops. You'll find my work on most of their early releases in the Loops For Acid catalog. I later started my own company producing Acid loops called Peace Love Productions. I've edited and ACIDized at least 50,000 loops in my time. I have about 70 loop titles under my belt and eight of them were for Sonic Foundry/Sony. They are ACID Dj 3.0, Acid Dj Expander, Designer Dance Tools, Dj Puzzle Scratch Tactics, Trance NRG1, Trance NRG2, Afterhours EDM, Dirty Disco:Nouveau Breakbeat, and the soon to be released Hardcore.
ACID DJ 3.0 - The story behind Sonic Foundry's revolutionary software ACID DJ 3.0.
Fall of 1998 - I got the job at Sonic Foundry. I tell Ray, my boss at zZounds, the good/bad news and he took it quite well. I'll never forget what he told me. He said it will be just like sending one of his kids off to college. This made things so much easier. Luckily I had been apartment sitting in Old Town for a friend and did not have a lease. I also did not own any furniture. In fact, all I had were some clothes, a couple computers (Apple and Windows), and some JBL studio monitors. Sadly I sold most of my studio equipment and synthesizers moths before due to financial difficulties. I sold my Tascam 688, my Roland JD 800, and my Ensoniq EPS 16+. Two weeks and it's off to Madison WI to find an apartment and start my new job. I was really excited for this new beginning as it was another step in the right direction for my much desired career in music production. My new boss Mike, from Sonic Foundry, calls and asks if I could get my hands on some heavy Rock guitar loops and without even thinking I said yes. I called my friend Pat Ogle who's roommate at the time was William Tucker. Pat said he would ask William. The gig paid so there were no worries there. William was (he is no longer with us) a local guitars with credits ranging from Ministry and Pigface all the way to the Pi Soundtrack. He quickly recorded some loops to Dat and we totally pulled through for Mike. The loops were to be used on the Acid Rock version of Acid 2.0. There was also an Acid Dj 2.0 and the loops for it were provided by New York producer Doug Beck. There was also an ACID Country but sadly that one failed miserably. There just wasn't enough demand for it.
Welcome to Madison WI - I stayed at the Holiday Inn the first couple of days in Madison and edited William's Rock Guitars in the hotel room so they would be ready for my first day. Sonic Foundry paid for my moving costs and hotel stay. This made me feel really awesome.
My first day on the job was quite memorable. They didn't have an office, desk, or a PC for me. I had to bring my own PC in to do my work. They eventually set me up in a room with a long folding table as a temporary solution. My tasks were editing and acidizing the Loops For Acid product line. I worked a long side of a temporary employee. I was not feeling so awesome. Eventually I got my own office with a full blown DAW which included a Yamaha 01V mixer and Event studio monitors.
The next 1.8 years working at Sonic Foundry were amazing. They sent me to NAMM and the WMC (twice) all expenses paid. They sent me to Seattle to work a booth at Peter Gabriel's WOMAD tour. They had me making demo songs and scoring radio advertisements. I learned a lot real fast but as they say all good things must come to an end and so they did. Christmas vacation 2000 I lost my job along with 200 other employees due to downsizing.
This is where the ACID Dj 3.0 comes in. Thanks for reading this far! Mike asked me if I would be up for some freelance work. It paid more than what I was making when I was a real employee so being jobless I said of course. He had me doing exactly what I was doing but for more pay and I got to work from home. Then he asked me if I would be down with producing some loops for the next ACID Dj release and it paid quite well. It was a buy out arrangement so that means I would get a big fat check for about two month's worth of work. Like anyone in my position I answered with a huge HECK YES! Acid Dj 3.0 was available at every Best Buy and Circuit City in the country.
Sonic Foundry sold it's software and media to Sony. I then continued to produce 6 more loop CDs for Sony Media Software but this didn't pay the bills so I decided to start my own business producing royalty free loops for ACID and Soundtrack.
Looptastic the story behind Sound Trends iPhone iPod Touch software
Looptastic by Sound Trends is a new software company founded by Aaron Higgins (founder of Mixmeister mp3 Dj Mix software). I met Aaron in the early years of PLP. I was doing a routine Google hunt and stumbled upon his first software company Mixmeister. Mixmeister at the time was one of the very first Dj mp3 mix programs. I thought it would be interesting to offer his customers loops and sound effects to add to their mixes so I emailed Aaron and he was extremely kind and very much open to my input and ideas. We developed a cross promotion relationship between PLP and Mixmeister. I created a new product called Mix Enhancers and sold many of them to Mixmeister users. Years passed and we sort of lost touch. I've bumped into him at the occasional NAMM convention. Numark eventually purchased Mixmeister and now Aaron is developing music and sound apps for the iPhone and iPod Touch. I received an email from Aaron out of the blue recently with the subject "reconnecting". I was very pleased to hear from him again. He was interested in licensing some of my loops from PLP for his new app Looptastic. There was absolutely no hesitation in my response as I was extremely excited to be a part of this cool new technology. I ended up licensing loops and also creating new loops an selling them to him. All of the loops for Looptastic with the exception of the Electro version were created by yours truly. The genres I've produced are Trance, Progressive, Minimal, Drum n Bass, Breaks, Ambient, Hip Hop, and Halloween Sound Effects. Looptastic is available in many different forms on iTunes. It allows users to mix, match, and remix loops on their iPhone or iPod Touch. There are some videos on Youtube here PLP Looptastic Videos
Peace Love Productions: The company is called Peace Love Productions. The name was inspired by the conflicts in Iraq. I've been running PLP for ten years from today and it has been a very fruitful experience. I feel blessed every day when I think about how it has helped me to grow as a person both creatively , mentally, and spiritually.
The process was challenging. I taught myself web design and programming by means of the internet. I also had to learn how to market products with very little to fund them.
There is 685mb in total and 700 COPYRIGHT FREE loops.
Sounds include Guitars, Brass, Percussion, Vocal FX and Phrases, Synths, Basses, and more. Genre's include Rock, Ambient, House, Trance, Techno, Hardcore, Breakbeat, Hip Hop, and more.
Terms Of Use:
You are entitled to use them in your own original compositions , royalty free. Additional credits to Peace Love Productions are appreciated but not necessary.
Compatibility:
These loops are 100 original ROYALTY FREE in .wav format. They have been professionally recorded, edited, and ACIDized. My loops are prepared specifically for Ableton Live, Apple Soundtrack, Garageband, Reason, Sony ACID, Sonar, Plasma, Cubas, Pro Tools and a multitude of other software apps/samplers that can import both .wav and .rx2 formats.
The Sound Post: In 1988 (age 14) I visited a little music store in Mt. Prospect Illinois called The Sound Post. My curiosity brought me in to the keyboard room and with my informal training on Piano I plunked a few chords out on every synth. They all had the most wonderful sounds. I had already been a fan of Chicago House producers such as Adonis and Steve Silk Hurley and popular Synth Pop groups such as Depeche Mode and Heaven 17 so the idea of composing music with synthesizers was more than welcome in my mind. My Grandma Donnelly loaned me the money to purchase my very first Synth and Drum Machine and so I worked at the local White Hen with permit to pay it off. Granpa Kitzing co-signed on a loan to help me get my first sampler. It was an Ensoniq EPS 16+ but this came a bit later.
I ended up getting a job at that very same music store 3 years later and went to school for 2 hours each day and worked the rest of the school day by means of the High School's work program. The work program allowed me to gain the credits required to complete my senior year and graduate.
I then continued to take out loans and upgrade my equipment and before you knew it I was using a Tascam 8 Track and an Apple PC with sequencing software, Opcode's Vision in specific. My friends were all extremely impressed with my skills and knowledge as I continued to progress.
At age 20 I picked up and moved from Jefferson Park in Chicago to Huntington Beach California and struggled to make it there and returned shortly after my 21st birthday.
I worked as a temp and in corporate offices for a couple of years before getting a job as a mobile Dj which lead me to quit my other jobs and just work on the weekends Dj-ing weddings.
Times were getting tough so a friend, and artist whom I was producing at the time Thomas Carlyle Aires (Arcanta), hooked me up with a job assembling and shrink wrapping CDs at Projekt Records. I worked there for seven dollars per hour until I spotted an ad in the Chicago Reader for a sales position at a little music store called zZounds Music Discovery Center. Amazingly I got the job. This was a major turning point in my life and the beginning of my music career.
The story behind zZounds Music Discovery Center. Summer of 1996 - 23 years old. I was working at Projekt Records for about a year and a half , maybe two. I started out as a shrink wrapper and ended up in sales. My sales position came to a halt when Sam signed a huge distribution deal and I ended up back in shipping. I looked to the Chicago Reader for a new job. This ad jumped out at me and screamed my name. It was for a sales position at a new little music instrument dealership called zZounds Music Discovery Center at 125 W. North Ave Chicago Il. The ad was very unique and very intriguing so I called it of course and instantly set up an interview. It was like it was totally meant for me. I interviewed with the owner Ray and the manager Chris Mosher (keyboardist soon to leave zZounds to record his debut album with Sister Soleil). Part of the interview was a written test to see how much I knew about electronic music technology. Some questions were multiple choice and others were short essay. They were pleased with the results and I got the job. This was a major turning point in my life and the beginning of my professional music career.
zZounds (now an internet giant) was an interesting little mom and pop store. It was started by an ex-attorney for Jenner and Block named Ray Worthy Campbell. Ray's vision was to open a music store for his kids so they could be exposed to music and have a fun place to practice and explore music as well. I sold midi equipment, software, and taught the occasional student who signed up for my Intro To Electronic Music Composition lessons. I also did the occasional home installation and instruction if a customer was willing to pay a little extra for the service and if they lived nearby. zZounds was located at the corner of North Ave and LaSalle in Old Town. The average clientele ranged from the budding Hip Hop producer to the insanely rich looking for a musical hobby or something for their children. I sold everything from Didgeridoos to the latest in music technology. This was the year soft synths made their debut and programs like Propellerheads Rebirth and Cubase VST technology were revolutionizing music software. I'll never forget the box of Opcode's Max that just sat on the shelf collecting dust. Working at zZounds was not all fun and games, in fact I had started at a very uncomfortable moment for the store and it's employees. Apparently there had a been a rash of thefts just before I was hired and the salesmen were the prime suspects. Ray had forced them to take a lie detector test. Some refused and quit and some were fired. There was a very sour vibe going around for the first couple of months after I was hired. Chris Mosher quit and Mark Schoenhals took his place. I worked closely with Mark since he was the other "MIDI" guy.
zZounds was definitely a unique learning experience with many ups and downs. Some days involved Ray handing me a box full of zZounds Kazoos and telling me to go down to Lincoln Park and North Ave Beach to make some noise and promote the store. He would also have us bring African hand drums, portable battery powered Keyboards, and Electric Guitars with portable battery powered mini amps. We had Robert Moog come in to do a personal performance of his new Midi Theremin. Later that night I went out to dinner with Robert and Ray down on Wells. We sold some of the most eclectic musical instruments in the city. Mark brought in a lot of Chicago's best House producers djs like Joe Smooth, Julian Perez, and Scott Smokin Sills. Some of my most memorable experiences were the "at home installations". Crazy stuff happened all the time. There was seldom a dull moment.
Selling musical instruments just wasn't enough for Ray. He was determined to make zZounds a school for music. I believe this is what lead to the store's demise. He hired on a handful of instructors and took on an additional space in Piper's Alley. Overhead was now really adding up. There was also a warehouse packed full of gear and on top of that he now had an additional rental space and more employees. There was no way he could compete with the already established and reputable music schools in Chicago like Old Town School Of Folk but he was determined to make it work or at least put up a good fight trying. During this time Mark was managing the zZounds website. He was using SEO tricks and sending out email blasts right and left and to my surprise it was working quite well. The internet/mail order aspects of zZounds were starting to outshine store sales. Keep in mind this is right around the time when the internet started to really pick up. I personally thought they should just closed down the store, keep the warehouse, and focus mainly on internet sales. Well eventually this is what became of zZounds while the other aspects simply disintegrated. Ray sent me to a NAMM convention in Nashville during the middle of all this change and this is when I met the folks at Sonic Foundry and found a better job.
Sonic Foundry: Nashville 1998 Summer NAMM convention. I stopped by a demonstration at the Sonic Foundry booth and listened to their sales rep demonstrate the latest version of Sonic Foundry's ACID Pro. We had already sold ACID version 1.0 at zZounds and I of course was amazed at what this program could do simply because there was absolutely nothing else like it and it certainly was a total dream come true. After the demonstration they announced that they were hiring and if interested they were to speak with a representative back stage. I was the first and only person to respond which almost made it seem as though it was meant to be.
I could hardly wait to return home because the meeting went well and my hopes were high. I followed through with every step immediately upon my arrival in Chicago and to no avail received a phone call from Mike Scheibinger at zZounds of all places, how nerve racking. Mike was interested and eager to meet and interview me at the Madison Wisconsin home base.
My experience in Madison was almost dream like. Mike let me stay at his house the night before the interview, not even knowing who I was. He had a wife, daughter, and a dog all living in a humble home in Cottage Grove Wisconsin. Everyone was so friendly and generous. I awoke to the smell of freshly brewed coffee and the wet nose of a dog sniffing my face. Mike drove us to Sonic Foundry and we hung out all day interviewing.
My bus ride back to Chicago was not easy to tolerate as I was completely excited about the possibility of working for such a cool company. One hour into my ride home and my mobile rings. I answer it and it's Sonic Foundry's Human Resources telling me I got the job.
I worked at Sonic Foundry for about two years editing and ACIDizing loops, making demo songs, preparing remix contests for ACIDplanet.com, and scoring advertisements. Some of my most adored accomplishments were helping to develop ACIDplanet.com, scoring and producing the Acid MTV commercial, writing the script and music for the Chicago B96 Acid radio commercial, editing the content and preparing samples for the Beck and Beastie Boys remix contests for ACIDplanet.com, and and demoing products at Peter Gabriel's WOMAD tour in Seattle. Working at Sonic Foundry was such a great experience and I learned so much but it was too good to be true. The company went public and became a huge success until the market crash winter of 2000. This is when 200 hundred employees including myself lost our jobs on Christmas weekend do to company downsizing.
Luckily Mike kept me busy with freelance work. I produced all of the loops for ACID Dj 3.0 which was developed specifically to sell at Best Buy and Computer Discount Warehouse nation wide.
ACID LOOPS - Acid Loops are short music loops and instrument loops in the Windows .wav format. What makes them Acid loops is the fact that they are ACIDized. ACIDization is meta data like tempo and key information that is attached to the file and used by Sony's ACID Pro. Acid was first invented by Chris Moulios (now working for Apple) and produced by Sonig Foundry. It is now owned and developed by Sony Creative Software. My first experience with Acid Loops was back in 1996 when I worked at zZounds Music Discovery. Acid was a brand new revolutionary product that allowed producers to time stretch and transpose audio files quickly and easily. Eventually I got a job at Sonic Foundry editing and ACIDizing their loops. You'll find my work on most of their early releases in the Loops For Acid catalog. I later started my own company producing Acid loops called Peace Love Productions. I've edited and ACIDized at least 50,000 loops in my time. I have about 70 loop titles under my belt and eight of them were for Sonic Foundry/Sony. They are ACID Dj 3.0, Acid Dj Expander, Designer Dance Tools, Dj Puzzle Scratch Tactics, Trance NRG1, Trance NRG2, Afterhours EDM, Dirty Disco:Nouveau Breakbeat, and the soon to be released Hardcore.
ACID DJ 3.0 - The story behind Sonic Foundry's revolutionary software ACID DJ 3.0.
Fall of 1998 - I got the job at Sonic Foundry. I tell Ray, my boss at zZounds, the good/bad news and he took it quite well. I'll never forget what he told me. He said it will be just like sending one of his kids off to college. This made things so much easier. Luckily I had been apartment sitting in Old Town for a friend and did not have a lease. I also did not own any furniture. In fact, all I had were some clothes, a couple computers (Apple and Windows), and some JBL studio monitors. Sadly I sold most of my studio equipment and synthesizers moths before due to financial difficulties. I sold my Tascam 688, my Roland JD 800, and my Ensoniq EPS 16+. Two weeks and it's off to Madison WI to find an apartment and start my new job. I was really excited for this new beginning as it was another step in the right direction for my much desired career in music production. My new boss Mike, from Sonic Foundry, calls and asks if I could get my hands on some heavy Rock guitar loops and without even thinking I said yes. I called my friend Pat Ogle who's roommate at the time was William Tucker. Pat said he would ask William. The gig paid so there were no worries there. William was (he is no longer with us) a local guitars with credits ranging from Ministry and Pigface all the way to the Pi Soundtrack. He quickly recorded some loops to Dat and we totally pulled through for Mike. The loops were to be used on the Acid Rock version of Acid 2.0. There was also an Acid Dj 2.0 and the loops for it were provided by New York producer Doug Beck. There was also an ACID Country but sadly that one failed miserably. There just wasn't enough demand for it.
Welcome to Madison WI - I stayed at the Holiday Inn the first couple of days in Madison and edited William's Rock Guitars in the hotel room so they would be ready for my first day. Sonic Foundry paid for my moving costs and hotel stay. This made me feel really awesome.
My first day on the job was quite memorable. They didn't have an office, desk, or a PC for me. I had to bring my own PC in to do my work. They eventually set me up in a room with a long folding table as a temporary solution. My tasks were editing and acidizing the Loops For Acid product line. I worked a long side of a temporary employee. I was not feeling so awesome. Eventually I got my own office with a full blown DAW which included a Yamaha 01V mixer and Event studio monitors.
The next 1.8 years working at Sonic Foundry were amazing. They sent me to NAMM and the WMC (twice) all expenses paid. They sent me to Seattle to work a booth at Peter Gabriel's WOMAD tour. They had me making demo songs and scoring radio advertisements. I learned a lot real fast but as they say all good things must come to an end and so they did. Christmas vacation 2000 I lost my job along with 200 other employees due to downsizing.
This is where the ACID Dj 3.0 comes in. Thanks for reading this far! Mike asked me if I would be up for some freelance work. It paid more than what I was making when I was a real employee so being jobless I said of course. He had me doing exactly what I was doing but for more pay and I got to work from home. Then he asked me if I would be down with producing some loops for the next ACID Dj release and it paid quite well. It was a buy out arrangement so that means I would get a big fat check for about two month's worth of work. Like anyone in my position I answered with a huge HECK YES! Acid Dj 3.0 was available at every Best Buy and Circuit City in the country.
Sonic Foundry sold it's software and media to Sony. I then continued to produce 6 more loop CDs for Sony Media Software but this didn't pay the bills so I decided to start my own business producing royalty free loops for ACID and Soundtrack.
Looptastic the story behind Sound Trends iPhone iPod Touch software
Looptastic by Sound Trends is a new software company founded by Aaron Higgins (founder of Mixmeister mp3 Dj Mix software). I met Aaron in the early years of PLP. I was doing a routine Google hunt and stumbled upon his first software company Mixmeister. Mixmeister at the time was one of the very first Dj mp3 mix programs. I thought it would be interesting to offer his customers loops and sound effects to add to their mixes so I emailed Aaron and he was extremely kind and very much open to my input and ideas. We developed a cross promotion relationship between PLP and Mixmeister. I created a new product called Mix Enhancers and sold many of them to Mixmeister users. Years passed and we sort of lost touch. I've bumped into him at the occasional NAMM convention. Numark eventually purchased Mixmeister and now Aaron is developing music and sound apps for the iPhone and iPod Touch. I received an email from Aaron out of the blue recently with the subject "reconnecting". I was very pleased to hear from him again. He was interested in licensing some of my loops from PLP for his new app Looptastic. There was absolutely no hesitation in my response as I was extremely excited to be a part of this cool new technology. I ended up licensing loops and also creating new loops an selling them to him. All of the loops for Looptastic with the exception of the Electro version were created by yours truly. The genres I've produced are Trance, Progressive, Minimal, Drum n Bass, Breaks, Ambient, Hip Hop, and Halloween Sound Effects. Looptastic is available in many different forms on iTunes. It allows users to mix, match, and remix loops on their iPhone or iPod Touch. There are some videos on Youtube here PLP Looptastic Videos
Peace Love Productions: The company is called Peace Love Productions. The name was inspired by the conflicts in Iraq. I've been running PLP for ten years from today and it has been a very fruitful experience. I feel blessed every day when I think about how it has helped me to grow as a person both creatively , mentally, and spiritually.
The process was challenging. I taught myself web design and programming by means of the internet. I also had to learn how to market products with very little to fund them.
Thanks for reading my little chunk of history and I hope to hear from you soon! Happy Music Making =)
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