This book focuses on Business-to-Customer business on the Internet and firms which offer intangible products and/or services that can be directly consumed via the Internet, such as immaterial products and online news information or home banking. The author considers how firms with similar specific characteristics are able to realize competitive advantages. This book presents a new perspective on stratefgic management theory by examining it in the context of online selling and fills a gap in the area of e-business.
Author / Editor: Susanne Royer
Category: Economics
ISBN: 0203339185
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