Introduction to Communication Studies - John Fiske
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Description:
(ID 1981518)
User tags: literature book, sociology, john fiske, education, teaching methods, materials, arts, humanities
<P>In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's <i>Communication Theory</i> to Saussure's structural linguistics and Peirce's <i>Semiotics</i>. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.</P>
Author: Fiske, John
Publisher: Routledge
Illustration: N
Language: ENG
Title: Introduction to Communication Studies
Pages: 00000 (Encrypted PDF)
On Sale: 1990-10-11
SKU-13/ISBN: 9780415046725
Category: Reference : Questions & Answers
Category: Education : Teaching Methods & Materials - Arts & Humanities
Author: Fiske, John
Publisher: Routledge
Illustration: N
Language: ENG
Title: Introduction to Communication Studies
Pages: 00000 (Encrypted PDF)
On Sale: 1990-10-11
SKU-13/ISBN: 9780415046725
Category: Reference : Questions & Answers
Category: Education : Teaching Methods & Materials - Arts & Humanities
User tags: literature book, sociology, john fiske, education, teaching methods, materials, arts, humanities
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