Super Charged Affiliate Marketing.pdf

Introduction - The Opportunity of a
Lifetime
Welcome to High Performance Affiliate Marketing. This e-book will show you
everything you need to know about making money online through affiliate marketing.
The format of this e-book is concise and to the point. I won't waste your time discussing
unnecessary details or bore you with useless statistics. This e-book is all about practical
hands-on information that you can use right now to start making money online.
Throughout the e-book, I'll be pointing to a lot of third-party resources for further reading
and learning. If you're unfamiliar with a certain topic, I encourage you to follow the link
and learn more about it.
This e-book is not the encyclopedia of the Internet. This e-book has just one focus: To
show you how to make money online, the easiest and fastest way possible.


Introduction - The Opportunity of a Lifetime..................................................................... 8
How to Use This E-Book................................................................................................ 8
Why an E-book? ......................................................................................................... 8
Free Updates ............................................................................................................... 8
E-book Support Forums.............................................................................................. 9
Expectations................................................................................................................ 9
Section 1: Affiliate Marketing 101 ................................................................................... 10
1.1 - What is Affiliate Marketing?................................................................................ 10
1.2 - How Does Affiliate Marketing Work? ................................................................. 10
1.3 - The Benefits of Affiliate Marketing ..................................................................... 11
1.4 - Separating Fact from Fiction ................................................................................ 13
1.5 - How Does an Affiliate Earn Money? ................................................................... 14
Pay Per Sale: ............................................................................................................. 14
Pay Per Lead: ............................................................................................................ 15
Pay Per Action: ......................................................................................................... 16
Pay Per Click: ........................................................................................................... 16
2.0 Finding Products and Services to Promote ................................................................. 18
2.1 - What Interests You? ............................................................................................. 18
2.2 - Researching the Market ........................................................................................ 20
2.2.1 - Start with a High Level Overview..................................................................... 20
2.2.2 - Measure the Demand......................................................................................... 20
2.2.3 - Check out the Competition................................................................................ 25
2.2.4 Market Research Summary.................................................................................. 30
2.3 - Where to Find Merchants with Affiliate Programs .............................................. 31
2.4 - Selecting the Best Merchants to Promote............................................................. 33
2.4.1 If You Were a Customer ...................................................................................... 33
2.4.2 Does it make Sense for Your Website Visitors?.................................................. 34
2.4.3 Sales and Reporting Considerations .................................................................... 34
2.4.4 How Many Return Days?..................................................................................... 35
2.4.5 What is the Merchant's Reversal Rate?................................................................ 36
2.4.6 Payment Considerations....................................................................................... 36
Do They Offer Custom Payouts for Top Affiliates?..................................................... 37
2.4.7 Check out the Merchant's Feedback .................................................................... 37
What are Their Customers Saying? .............................................................................. 38
2.4.8 What Kind of Marketing Material Do They Offer?............................................. 38
Section 2 Resources ...................................................................................................... 39
Tools to Measure Keyword/Market Demand: .......................................................... 39
Affiliate Networks: ................................................................................................... 39
Affiliate Forums and Blogs:...................................................................................... 40
Product and Service Reviews: .................................................................................. 40
Keywords - The Foundation of Your Success .................................................................. 41
3.1 Understanding the Keyword Buying Cycle ............................................................ 41
3.1.1 Browse Keywords................................................................................................ 42
3.1.2 Compare Keywords ............................................................................................. 43
3.1.3 Buy Keywords ..................................................................................................... 44
3.2 Using Brand Names and Trademarks ..................................................................... 44
3.3 How to Generate a Massive Keyword List ............................................................. 46
3.3.1 - Start with Products and Services ....................................................................... 46
3.3.2 - Use the Yahoo Keyword Suggestion Tool ........................................................ 47
3.3.3 - Use the Google Keywords Sandbox.................................................................. 51
3.3.4 - Check out Your Competition............................................................................. 55
3.3.5 Summary.............................................................................................................. 56
3.4 Keyword Tips and Tricks........................................................................................ 56
3.4.1 Misspellings and Typos ....................................................................................... 56
3.4.2 Plural vs. Singular................................................................................................ 57
3.4.3 Abbreviations and Acronyms vs. Spelled Out..................................................... 58
3.4.4 Merged, Hyphenated and Separated Keywords................................................... 58
3.4.5 Geo Targeting ...................................................................................................... 59
3.4.6 Domain Names..................................................................................................... 59
Keyword Power Tools .................................................................................................. 61
Section 3 Resources ...................................................................................................... 62
Books: ....................................................................................................................... 62
Online Tutorials and Guides:.................................................................................... 62
Web-Based Keyword Tools...................................................................................... 62
Section 4 - Build a Website That Sells ............................................................................. 63
4.1 Choose a Promotion Strategy.................................................................................. 63
4.1.1 Content Website................................................................................................... 63
4.1.2 Directory Website ................................................................................................ 64
4.1.3 Review Website ................................................................................................... 64
4.1.4 Shopping Comparison/Datafeed Website ............................................................ 65
4.1.5 Hybrid Website .................................................................................................... 66
4.2 Plan Your Website .................................................................................................. 66
4.2.1 Develop a Content Theme ................................................................................... 66
4.2.2 Plan the Sections of Your Website ...................................................................... 67
4.2.3 Plan the Pages of Your Website........................................................................... 70
4.2.4 Plan Your Website Layout................................................................................... 70
Website Header......................................................................................................... 71
Navigation Scheme ................................................................................................... 71
Main Body ................................................................................................................ 72
Website Footer .......................................................................................................... 73
4.2.5 Creating a Website Template............................................................................... 73
4.3 Choose the Right Domain Name ............................................................................ 73
Where to Register Your Domain Name.................................................................... 73
Select a Descriptive Domain..................................................................................... 74
Choose a Domain that is Short and Easy to Spell..................................................... 74
Register a .com Domain............................................................................................ 74
Secure other Domain Extensions and Common Variations...................................... 75
Domain Tips and Tricks............................................................................................ 75
4.4 Find a Dependable Web Host ................................................................................. 76
Reliability and Speed ................................................................................................ 76
Customer Service and Support.................................................................................. 77
Scripting and Database Access ................................................................................. 77