Children as Consumers - , Adrian Furnham
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Description:
(ID 2054804)
User tags: mobipocket format, psychology, barrie gunter, adrian furnham, business, economics, consumer behavior, general, marketing, research
The children's and teenagers' market has grown dramatically and become more significant in the last few years. This book looks at the stages of consumer development, the things young people buy and their response to the advertising they see.
Author: Gunter, Barrie
Author: Furnham, Adrian
Publisher: Routledge
Illustration: N
Language: ENG
Title: Children as Consumers
Pages: 00000 (MicrosoftReader.lit) / 00224 (Encrypted PDF)
On Sale: 1998-03-26
SKU-13/ISBN: 9780415185356
Category: Business & Economics : Consumer Behavior - General
Category: Business & Economics : Marketing - Research
Category: Psychology : Developmental - Child
Author: Gunter, Barrie
Author: Furnham, Adrian
Publisher: Routledge
Illustration: N
Language: ENG
Title: Children as Consumers
Pages: 00000 (MicrosoftReader.lit) / 00224 (Encrypted PDF)
On Sale: 1998-03-26
SKU-13/ISBN: 9780415185356
Category: Business & Economics : Consumer Behavior - General
Category: Business & Economics : Marketing - Research
Category: Psychology : Developmental - Child
User tags: mobipocket format, psychology, barrie gunter, adrian furnham, business, economics, consumer behavior, general, marketing, research
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