With fewer and fewer companies vying for the attention of online consumers, it is becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.
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Author: Donoghue, Karen
Publisher: McGraw-Hill
Illustration: N
Language: ENG
Title: Built for Use: Driving Profitability Through the User Experience
Pages: 00272 (MicrosoftReader.lit) / 00272 (Encrypted PDF)
On Sale: 2002-04-19
SKU-13/ISBN: 9780071383042
Lib Category: Management
Lib Category: Strategic planning
Category: Business & Economics : E-Commerce - General
Category: Business & Economics : Customer Relations