Small Business Opportunity: Licensing Revenue Secrets

Licensing means granting permission for the use of one's music to which you own the copyright. Certainly the goal of an artist who writes their own music (a la the copyright owner) is to maximize the revenues generated by the musical composition. Licensing is a great way to make money by placing your songs in film, TV, commercials and video games.


Licensing is leasing a legally protected property (like trademarked or copyrighted name, logo, likeness, character, phrase or design) to another party in combination with a product, service or promotion.

If you manufacture toys and apparel for kids and young adults, then you may have at some point in time thought of licensing a cartoon character to use on your products. Such a licensing deal involves you licensing the rights from the owner of the cartoon character to place images of the character on your products. In return, the licensor (character owner) receives a royalty off every product you sell.

There are many types of licensing business like art & design, corporate brands, events, fashion brands, food & drink, institutional, magazine brands, music, personalities, sports and television licensing to name a few.



Reported by Gaurav


License: Commercial