Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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Contents

Careful Now Introduction

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1. What's So Special about Google, Then?--Is It Really All That? 2. I Wanna Be Number 1--Taking the Restricted View 3. It's Not Yogurt . . . Organic (or Natural) versus Paid-For 4. View Askew--How Google Sees Your Site 5. Uncovering the Data--Unleashing Your Inner Miss Marple 6. Pimp My Metadata--The Hidden Message 7. That Keyword Is So Owned--Satellite Sites 8. Analyze This--Google Analytics 9. Destination Me--The Importance of Inbound Links 10. Who's Lookin'?--Keyword Bias 11. Who Are Ya?--It's All in the Details, So Does Your Domain Registration Tally? 12. Open with a Joke--Keyword Prominence and Relevance 13. Laid-Back Surfers--The Google Search 14. Selling Out--Accepting Google Advertising 15. Say That Again?--Keyword Proximity
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16. Jargon Busting--Hits, Visitors, Page Views, and Uniques . . . 17. Here, Look Over Here--Registering with Search Engines 18. Essential Code?--Meta Robots, etc. . . . 19. Me in France Number 113--Using Images Correctly 20. Cloaked Content--Being Up-Front with Your Intentions 21. Content Is King--Building Pages the Right Way Around 22. Whose Page? My Page!--Owning Page 1 23. Face-Off--Posing as Two Different Brands 24. How Ya Doin'?--Benchmarking Your SEO Performance 25. All Links Are Not Born Equal--PageRank, Relevance, and Are You Trustworthy? 26. No DMOZ, No Champagne Corks--The Importance of the Open Directory Project 27. Google Pretender?--Competition for the Throne 28. Your Web Site under the Knife--You at the Back, Pay Attention . . . 29. Where Next?--The Site Map and Google 30. Rank and File--How Are Your Keywords Performing? 31. Number Crunching--Stats, Stats, and More Stats 32. IP City--Location Management in a Virtual World 33. Treating Users and Google Differently--E-Commerce and the Session ID
Curse . . . 34. Web Design #404--"Page Cannot Be Found" Suicide
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35. How Clean Is Your House?--Nonsmoking, Professional, Clean Code Only 36. JavaScript Intolerance--Cookies and a Lack of Appetite 37. The Bigger Picture--Cash-Poor, Time-Poor? Click Here . . . 38. Deep, Deep Down--Understanding the Long Tail 39. Feeding Hungry Eyes--Forums, Communities, and RSS 40. Switching on Targeting Computer . . . Good and Bad Navigation 41. The WORLD Wide Web--Running a Multilingual Web Site Marketing Campaign 42. No Rest for the Wicked--Refining, Retuning, Rediscovering . . . 43. Naming the Child--Web Addresses and the Importance of First Names 44. Knowing Google--Dinner Party Secrets You Can Reveal . . . 45. It's My Party--Inviting Links without Seeming Desperate 46. Yahoo! and Industry-Specific Directories--Entering the World of Other Search Engines 47. Negative Press--Being Dissed on the Web 48. What? Explain!--SEO in a Nutshell 49. Google AdWords--Pay to Be First 50. I'll Make You Number 1!--The Dangers of SEO/AdWord "Specialists" 51. Is This Working?--User Testing to Monitor You
r Search Results 52. I Am/Am Not King of the Hill--A Word of Warning
Index

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