Traffic 2.0 Bigger Profits

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They are asking you to interact with them. Alternatively, Web 2.0 sites can be community sites where users join and then have the ability to create their own individuals pages or `spaces' within the community. Then they have the opportunity of inviting their friends to join too. It can also be of sites that allow viewers to post pictures, videos, sound bites, comments and questions. Web 2.0 is also about blogs where info and feedback can be added to the sites. So, does Web 2.0 actually exist? The answer is, who the heck knows or cares? What clearly does exist is a movement to greater interactivity between sites and their viewers on the web. If that is Web 2.0 or nor is really pretty irrelevant as far as I can see! However, the problem that I see with Web 2.0 is that a lot of folks far wiser and more knowledgeable than me are telling us that it is an Internet `revolution'. And, like all `revolutions' the tendency has been to throw away everything from the old pre-revolution days, whether good or bad. So it is
that many of the things that worked well but that unfortunately represented Web 1.0 have been forgotten or swept under the carpet in the seemingly headlong rush to unquestioningly adopt everything that is Web 2.0. Maybe this makes me sound like a Luddite or something, but one of my objectives in this book is to show that, alongside all the modern Web 2.0 `stuff', it is still an idea to turn the clock back a little, to show how some aspects of what I am calling the Web 1.0 era still work, and work well. In particular, I believe that a lot of very valid traffic generations techniques that worked back before Web 2.0 came along can still work pretty well today, especially when combined with some techniques and ideas that are usually categorized as representing Web 2.0. So, in a nutshell, this book is all combining the best of the old and the new, taking what worked before and what is working now in terms of driving traffic to your site, and putting them together into one cohesive plan. It is also going to attem
pt to look into the future too, where the market is going to, because some pointers to the future development of online business and site traffic
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are already becoming fairly clear. So, does Web 2.0 actually exist, or is it just a trendy phrase that was invented by a superb marketing specialist? In my opinion, I would say that the true answer to that is, a bit of both! I think that the reason that the phrase caught on is that it captures the imagination, and sounds fresh and exciting. I also think it undeniable that interactivity is a feature of the net in a way that it certainly wasn't three years ago. But, just because something is fresh and new does not automatically mean that everything before is necessarily dull and stale, as this book will clearly demonstrate!

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Blo g g i n g ­ T h e N e w `H e a r t ' Of T h e W e b
Wh y Is Blo g g i n g So Eff e c t i v e ? If there is one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging. A blog is simply a website that will usually `provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.' according to Wikipedia. Whilst blogs first came into being as online personal diaries, the ones that we are going to concentrate on in this book are those that are used for business of the type that are in fact now the vast majority. Blogs have many attractions, the main one being their simplicity. Anyone who has the basic ability to use two fingers on a keyboard can begin to create their own blog, and, if you don't believe me, would the fact that my seven year old daughter has just started her first
blog help prove it? They can also be updated as often as you like, and many people do update their blogs two or three times a day. This means that there is a constant stream of fresh new content available on blog sites, which is the reason that blogs are fast becoming the favorite sites of the major search engines, especially Google, itself the #1 search engine. There is no need to know anything whatsoever about website creation or scripting language to create a blog. No matter which blogging `platform' (system) you use, it is always a simple question of following a very small handful of simple instructions, and you are good to go. And, as the Wikipedia definitions suggest, a core function of blog sites is that they invite reader input and feedback in the form of comments. What a good blog site therefore does is start a `conversation' between the blog site owner and his/her readership. It has an inherent ability to begin building a relationship centered around a common
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