Super Opt-in List Secrets

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INTRODUCTION

"In marketing I've seen only one strategy that can't miss -- and that is to market to your best customers first, your best prospects second and the rest of the world last." John Romero

Hi! Are you tired of spending hours trying to make your mailing list grow, only to find that the only thing you're getting is a bunch of uninterested customers? How would you like to turn that around, growing your mailing list exponentially in a matter of weeks? Sound too good to be true? There are millions of marketing gurus out there who claim to be able to teach you what you need to grow to expand your mailing list, and they all want you to believe that they are the only ones who can show you how to make your business a success. The good news is that they aren't the only ones, which means that you don't have to pay hundreds of thousands of dollars to generate positive interest and convince people to sign on to your mailing list.

The secret to convincing visitors to your website is simple. You have to know what your clients really want, then you have to give it to them. That's it! That's not too hard, now is it? It's the secret to success in any industry. You undoubtedly want to give your clientele what they want. The problem is that in order to do that you have to first find out what it is!

I've had a lot of experience in the world of marketing, and I can tell you right now that a dlot of what people would like you to believe is true really isn't. The "surefire, guaranteed" tricks that used to bring Internet consumers onboard with a mailing list are now guaranteed to make them suspicious and send them screaming away from your site before you've even had a chance to say hello-much less convince them that they should hand over their e-mail address so you can send them the information they need to know.

Because there is so much false information flying around on the market today I decided to sit down and put this book together. After all, I reasoned, doesn't everyone deserve the best chance possible to make their business a success? For the next couple of hours I'm going to show you the secrets to finding out what your clients really want and how you can use that information to convince them to opt-in to your mailing list. No tricks, no stunts and no under the table dealing. Just successful marketing.

BEFORE YOU GET STARTED
As you read through the information I've written be sure that you take the time not only to see, but to ensure that you understand. You can see whatever you want to see, but if it doesn't make any sense to you it's not going to do you very much good! Take the time to go through and make notes, highlighting the opt-in secrets that you feel you will be able to implement most successfully. That way when you're sitting down putting your web page together you don't have to keep flipping through thinking, "Where was that again?" The best secret behind any wellplanned marketing campaign is to stay organized. Now's a great place to get started!

If you find that there is something that you don't understand you should either make a note to go back to it later or stop reading and do a little more research. The secrets in this books are real opt-in techniques that will help you to exponentially grow your mailing list in a matter of weeks (literally!), but if you don't understand what they do or how to implement them into your own marketing campaign you're going to be right back where you started.

Also keep in mind as you go through this book that not all secrets are guaranteed to work the first time for every campaign. What successfully attracts one group of customers or clientele may do absolutely nothing for another, and unfortunately the only way to find out what's going to work for your particular campaign is through trial and error. For this reason it's important that you regularly track the success of your opt-in strategies, freshen up your landing page regularly and don't be afraid to make changes if you find that something isn't working. It won't take you long to figure out what your particular target group really wants, but until then you may find yourself playing a game of virtual poker; sooner or later you're going to have a winning hand, but you have to keep dealing until you get there!

"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Jay Conrad Levinson

WHY IS A STRONG MAILING LIST IMPORTANT?
If you are an old hand to the marketing game you already understand how important a strong and growing mailing list is for the good of your business. You don't need me to tell you! If you are a newbie, however, you may be sitting here thinking, "What is all the fuss about? My properly optimized, beautifully formatted and easy to use website should be enough to keep my products or services going out. Why do I need to solicit a mailing list?"

There are multiple answers to that one. First and foremost, the best kind of customer is a repeat customer. Repeat customers will visit your business over and over again, be among the first to give your latest products or services a try and, most importantly, they will refer their friends to you. Repeat customers are an invaluable asset in the business world. The difficult part is turning a one time buyer into a full time customer.

Your mailing list is going to be the best tool you have to accomplish this. Your mailing list is the list of individuals that you can contact regularly with news concerning your business, which means that they are going to be the first to know when there is something unique going on with your business that might attract inspire them to pay you a visit. Through your mailing list people will hear about: · · · · · · · · ·

New services New products Specials Sales Major events New locations Product recalls Staff changes ...and anything else related to your business.

You can see why having a strong mailing list would be a vital part to building a growing business. Let's say that you have a customer who signed up for your mailing list and made a purchase from your site, then never returned. Now let's also say that you come out with a new line of products that meet their needs perfectly. Being the savvy businessperson that you are you have prepared a special bulleting for all the members of your mailing list telling them about the extent, purpose and availability of your new product line. This one-time customer happens to check their e-mail and sees this notice from you. They agree that your new product line will be perfect for them, and they come in and make a purchase. They are now a repeat customer-a repeat customer you wouldn't have had if they weren't on your mailing list. Mailing lists are also an excellent opportunity to turn non-productive leads into productive ones. Unless you know the secret to turning every single browser that comes to your site into a sale you
are going to have far more visitors than you do customers.(And if you know that secret you need to be the one writing this book instead of me!) The simple fact of the matter is that you cannot make everyone happy, all of the time. There are always going to be visitors to your site