The Complete Blog and Ping

Introduction 6
Just What Is Blogging and Pinging??? 6
Why Is Blogging and Pinging The Newest Marketing Tool? 7
What Do The Spiders See? 9
Simple Steps Lead to Big Results 11
Chapter 1: Creating Your Blog 13
Step1: Go To Blogger.com 13
Step 2: Create an Account 14
Step 3: Naming Your Blog 15
Step 4: Choosing a Template 18
Step 5: Creating a Test Post 19
Chapter 2 – Making Your Blog Settings Count 22
Why Settings Matter 22
Step 1: The Settings Tab 22
Step 2: Settings – Publishing Tab 24
Step 3: Settings – Formatting Tab 26
Step 4: Settings – Comments Tab 27
Step 5: Settings – Archiving Tab 28
Step 6: Settings – Site Feed Tab 29
Step 7: Republish 30
Chapter 3: Creating a Yahoo Account 31
Why A Yahoo Account Is Needed 31
Step 1: Create Your Yahoo ID and Password 32
Step 2: Security, Customization, Verification, and Terms of Service 34
Chapter 4 – Yahoo and Your Blog RSS Feed 36
What Is An RSS Feed? 36
Why Use the Yahoo RSS Feed? 36
Subscribing to Your Blog 37
Chapter 5 – Blog This! 43
What is BlogThis!? 43
Installing BlogThis! 44
Using BlogThis! 45
Chapter 6: Pinging Yahoo 49
Pinging – The Next Step 49
Step 1: Changing the Code 49
Step 2: Creating a Yahoo Ping 52
Chapter 7: Pinging Other Search Engines 54
Creating a Technorati Ping 54
Using Ping-O-Matic 60
How Do You Know If It Is Working? 62
Chapter 8: Using Business Blogs Instead of Websites 65
Blogs Vs. Websites For Small Business 65
Your Business Blog’s Name and URL Matter 66
Finding the Right Key Words 66
Choosing a Title 74
Creating a URL That Works 75
Your Business Blog’s Content 79
Pinging Your Business Blog 85
Chapter 9: Tips and Tricks 86
Tips For Blog and Ping Blogs 86
Tips and Trick for Business Blogs 87
Changes to Your Business Blog Template 88
Change Editor 88
Adding Links 90
Change About Me 92
Changes to Your Business Blog Settings 93
Conclusion 95
Appendix 1 - Blogging Submission Sites 96
Appendix 2 – Weblog Providers 99
Appendix 3 – Photo Blog Software 104

Tags: traffic, web