Crossing the Chasm
|
File Data:
| Contact Seller: |
puzzler,
USA, Member since 01/03/2005
|
| URL: |
 twitter this
|
| Embed: |
 MiniDisplay
|
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that. Free download from PerfectBound: A Geoffrey A. Moore Reader. Highlights from: Crossing the Chasm; Inside the Tornado; The Gorilla Game; Living on the Fault Line. These bestselling books on high-tech investing, strategy, and selling are required reading at Harvard, Stanford, and other business schools. Mr. Moore's Chasm Group is the leading provider of business and marketing strategy services to prominent high-technology companies.
Author / Editor: Moore,Geoffrey
Category: Business, Finance
ISBN: 9780060771478
DO NOT BUY, IF YOU DO NOT HAVE THE FREE MOBIPOCKET READER
Tags: business finance
Author / Editor: Moore,Geoffrey
Category: Business, Finance
ISBN: 9780060771478
DO NOT BUY, IF YOU DO NOT HAVE THE FREE MOBIPOCKET READER
Tags: business finance
User tags:
Votes:
Rate it!
(No votes yet - 0!)Reviews: Review it! (This product has no reviews yet)
Related Files
2.75 USD
Copy Your Way To Success! **plr Rights Included** (0.737523 MB)
"Discover How To Quickly Copy The Proven Profit Tactics That Work To Guarantee Your Own Online Success!" Set Yourself Apart From The 95 Of Marketers Stru......
4.75 USD
5 Quick Time Management Techniques (26.9261 MB)
Instantly Triple Your Productivity And Set Your Business On Overdrive! Introducing The Entrepreneur's Secret Weapon To Maximizing Productivity While Actual......
1.95 USD
From The Foundation Up - Plr (199.671 MB)
Love What You Do And You'll Never Work Another Day In Your Life! Brief Description: Building your online business is no different than building an o......
1.95 USD
From Music To Marketing -turn Experience Into Income!(plr) (113.228 MB)
From Music To Marketing How A Music Man Turned Experience Into Income Brief Description: Discover how an unknown Australian pop singer used the in......
File Download
