1) ARE YOU MAKING MONEY OR BUILDING A BUSINESS?
There is a difference, you know!
In fact, people that don't recognize the difference within a year after starting their
business will suffer for this lack of knowledge until they do.
Let me give you an example to help you fully understand what I'm talking about.
Suppose you went out this afternoon, purchased a computer system and some start-up
business software at your local Office Max. You come home -- all excited -- ready to get your
new business going. (Everyone has experienced this same type of feeling.) It gives you a great
exhilarated feeling to finally take the first step to making your dream become a visual reality.
This excitement continues and mounts bigger day after day. You are so totally absorbed
into your new business that you start forgetting about your normal, daily life. Your wife or
husband calls you to come to dinner and you say, "In a minute." However, your "minute" turns
into three hours. (I guess, at this point, you could say that you're "hooked.")
After several weeks (or months) of this behavior, your family starts feeling very neglected.
Or, if you don't have a family, perhaps your neighbor George or cousin Alisha might start feeling
you are mad at them -- or whatever.
Your wife, husband, kids, neighbor George or cousin Alisha would never admit they feel
"neglected" -- but the feeling is there just the same. After they have reached their tolerance level,
they normally will start talking to you. They might ask, "How's the business doing?" You'll
probably say, "Oh, great! I think I can really make this work."
But the very next question out of their mouths will be, "How much money are you
making?"
That is a question that immediately STOMPS DOWN your entrepreneurial spirit. Since
you haven't made any money (and because you have to answer their question), you'll probably
have to swallow your pride and say something like, "I haven't made any money yet but I'm
working on something right now that should do the trick."
Now, whether you are working on anything specific or not, you have placed an invisible
(and perhaps impossible) goal for yourself. You now believe that in order for you to prove to your
family, neighbor or whoever, that you are NOT a failure -- you have to show them CASH IN
HAND!
Tags: 46, to, a, booming, success