Whether you sell your own product, or someone elses product, if you are doing business online, you simply cannot expect to succeed without building an opt-in list. If you ask any successful marketer to choose just one tool, and to start completely over from scratch using that one tool, every single one of them will choose their opt-in list. Thats how important building a list is.
As an affiliate marketer, you may have been given the impression that you dont need an opt-in list. You may mistakenly think that the merchants that you sell products for should remain in contact with the customers that you send them, but this is not a successful way of looking at things.
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The fact is, those are your customers that you are sending to the merchant. In case you dont realize it, customers are like renewable resources, and you cannot afford to send them on to the merchant without capturing their names and