David Frey - The Small Business Marketing Bible 2003 (312 Pages) *$67 Dollar Value*

*$67 Dollar Value*

Description

The Small Business Marketing Bible offers a comprehensive guide to marketing your small business online and offline. Topics covered include a 7-step, one-day marketing plan, lifetime value of a customer, creating your unique selling proposition, referrals, joint ventures, how free giveaways can boost revenues, guarantee marketing, niche marketing, 13 elements of a winning small business advertisement, 12-step foolproof sales letter template, telephone success strategies, how to price your product or service for maximum profit, packaging, membership marketing, street marketing, customer testimonials, guaranteed repeat sales, lead generation, charitable marketing, increasing revenue using bumps, up-sells, cross-sells, and down-sells, how to reduce refunds and returns, internet marketing strategies, how to start your own online newsletter, and how to measure your marketing efforts.

Testimonials

This weekend I read David Frey's Small Business Marketing Bible from cover to cover, and I must say that I have never read a more practical "how to" book in my life. David's book is crammed with simple yet wildly creative ideas that will make a big difference in any businessperson's life. Put it this way in my life I have personally read dozens of books on sales, marketing, and management. The Small Business Marketing Bible includes the most useful ideas from most of those books, tied together with David's wisdom and experience consulting with small- to mid-sized businesses for many years. If you are a business owner, you must buy this book. - Harry Joiner, President, Reliable Growth Inc.

I've read a significant number of books and one of the problems is that they usually only focus on one or two areas of marketing. The thing that I was so impressed with was how you really took a broad-based marketing approach that includes online, offline, street marketing, charity marketing, and every conceivable marketing method and put it into one really good, really well written book. I also was impressed at the depth of the techniques you include. You revealed a tremendous number of techniques, and instead of just giving us a little bullet, you actually gave us in some cases a whole chapter and an example and a case study. The whole manual was incredibly impressive! - Jonathan Mizel, President, Cyberwave Media Inc.

For the past 36 years I've been helping businesses grow and gain a competitive advantage. In those 36 years have I never seen a marketing course that is so complete and detailed as the Small Business Marketing Bible. No matter if you're a greenie, a brand new person in business, or a seasoned veteran with decades of business experience, you simply can't afford to be without the Small Business Marketing Bible. Just one idea from its more than 300 jam-packed pages can pay for this exceptional marketing resource many times over. Take my advice. Don't wait any longer - get this book! - Martin Howey, President, Top Line Business Solutions Inc.