Media Choice: A Theoretical and Empirical Overview
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This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individualâs exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term âmedia choiceâ is used here to represent any implicit/automatic/spontaneous or explicit/deliberate âdecisionsâ of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Author / Editor: Hartmann, Tilo
Category: Sociology
ISBN: 0203938658
DO NOT BUY, IF YOU DO NOT HAVE THE FREE MOBIPOCKET READER
Author / Editor: Hartmann, Tilo
Category: Sociology
ISBN: 0203938658
DO NOT BUY, IF YOU DO NOT HAVE THE FREE MOBIPOCKET READER
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