Leverage on Resell Rights
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And that explains why it happen everyday. Not only do you risk your reputation, you are risking having a date with someone in bigger authority than you, namely your landlord a.k.a. Mr. Web Hosting, especially if some one actually reports affiliate spam to him.
Resellers, however, work independently. A reseller sets up his or her own page or web site with the given marketing materials (often called reseller packs) to start selling the product. If the reseller is at fault, his business would be affected and not yours.
And since resellers do actually invest in the first place to get hold of your eBook, some of them won’t mind paying extra to have their affiliate IDs rebranded or even join your recurring membership site or service to enjoy residual income, too!
All in all, resellers help you market your eBook aggressively. As long as you give them strong reasons and strong incentives to do so, leveraging your business on Resell Rights can be a true win-win-win for everyone!
Mapping Out Your Plan
Alright, now that you have grasped the concept, it is… nope, not action time just yet.
“Failing to plan is planning to fail”, remember? So, let’s start with a plan first! Remember to get a pen and paper before you continue – you might be hit by an avalanche of sudden ideas, especially if you are very creative.
Find a Niche and Fill It
If you have yet to compose your eBook, you MUST start with this step: find an existing demand in the Internet marketplace. The larger, the better. And better still, people are willing to pay good money for good information.
I would be lying if I told you to put the importance of your product in front of the demand.
No demand = no sales = why should anybody want your eBook in the first place, even if it is free?
This equation makes sense, doesn’t it?
Searching out for your niche is a lot easier than you think if you have not guessed it by now.
Use the Overture Search Term Tool here:
HYPERLINK "http://inventory.overture.com/d/searchinventory/suggestion/" http://inventory.overture.com/d/searchinventory/suggestion/
Assuming the product with Resell Rights you are considering purchase is targeted at weight loss (hot market by the way), type in the keywords related to the weight loss topic into the Search box. In about 30 seconds or less, the results will display how many people have searched for that specific keyword or related in the previous month.
Hypothetically, the more searches, the bigger the demand.
Here are just some of the many existing hot niches online that I suggest you can go into since they are on the feeding frenzy and that people are willing to pay for that kind of information!
Preferably, target an existing niche market that you are familiar with. And most importantly, people are willing to pay for it.
Since we have established that eBook is the best selling digital format and that you should use it for your Resell Rights business plan, you must ensure that it would be practical to dispense information in your eBook for that specific niche market you are catering to.
For example, it may be practical to dispense professional information and advice in your eBook on Internet Marketing, but it would be hard or nearly impossible to teach your reader how to excel in a certain sport with an eBook.
*Important: Since you are going to convey Resell Rights to your eBook, it is very likely that you will build an affiliate program (2-tier), MLM, or matrix in your eBook that links to membership site or service you either own or are an associate of. Ensure that the niche you are targeting is practical for that kind of back-end links to recommend to your readers.
For example, you can sell a Ghost Story eBook with Resell Rights. If the reader is interested in reading more ghost stories and is willing to pay for it, he can join your membership site where you send out ghost stories on a regular basis for a monthly fee.
When charting out your Resell Rights business plan, ask yourself the following questions (and answer them well so you can have a better chance of making your plan successful!):
What niche market should I cater to?
We have discussed this earlier. Be sure to target an existing niche with a huge demand that people are willing to pay for. If you are targeting kids, for instance, the chances of kids under 18 having their own credit cards are practically zero, and not every kid can convince his or her parents to use their credit cards, too, right?
Take residual income into consideration as well when choosing your niche. What membership site or service that people are willing to subscribe to monthly?
How to write and architect your eBook?
Good writing is a skill I trust you already have as an eBook author. However, you must be able to strategically place your advertisements and recommendations in the form of your own link or affiliate IDs in some places of your eBook – not too little and not too many, either. We will discuss this in detail in the coming chapter.
How to architect your Resell Rights terms and conditions?
This is one of the most crucial success factors in your Resell Rights plan. A poorly elaborated and less-restricted terms and conditions can be responsible for foiling your plans to residual riches. Also, the other half of the success factor is what you really do when a reseller breaks the rule and you have found out. More on this one in the coming pages.
How much to price your product?
Depending on the quality and amount of information you dispense in your eBook, you must price your product reasonably as this is another critical success factor.
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