The all elusive joint venture, or JV for short. Its the one
thing that almost all beginning marketers crave. They
believe it is the answer to all their problems, that once they
have that JV in their pockets that everything else is going to
fall right into place. Well, this book that youre holding in
your hands right now is going to not only show you how to
get those JVs but also give you the real truth about them as
well.
Why is the truth about JVs important? The answer is simple.
There are misconceptions, not only about how to get a JV
but also how beneficial they are in reality. See, the value of
the JV is going to depend on many factors that people are
mostly unaware of or oblivious to. Therefore, its important
not only to explain to you how to go about getting a JV the
right way but also explain to you the pitfalls and the realities
of the aftermath. Not all is gold when it comes to hooking up
with another marketer. I have learned this the hard way.
So were going to start with the good stuff first so youre not
discouraged right out of the gate. But after Ive gone over
what I call the JV checklist, Im going to share with you
some sobering realities about what happens when you do
get yourself a JV and what happens after the fact. It isnt
always pretty.
Lets begin.