The aim of a website is generally to provide a window of ones offers on a platform where a good deal of people can get access. A website is
nothing more than a storefront, in a way, providing a catalog of products, services and information, depending on the area of expertise of the one behind the site. The general aim then is to get the maximum number of people to view this window, be interested in its content, and then make them loyal followers who will come back repeatedly to the site. In the jargon of the cyber world, these visits can be termed traffic. Traffic, in everyones minds, shows how many people are coming by a site, a good indicator of its popularity and content relevance. Traffic is actually more technical, explained as the amount of data sent and received by visitors to a site, and not exactly as the number of visitors. Though both definitions can be considered the same, giving an idea of the popularity of a site, traffic is thus a very good indication of whether a site is thriving or failing.