Keyword Research Bible
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You might not realize it, but your keywords are the reason your traffic comes to you, they are the reason people know your site exists and they are the only reason that your customers purchase. In fact, they are so important that if you are struggling to make sales, they might be the sole problem. Seems unlikely? Let me explain...
Keywords are the Internet equivalent of the big sign that you hang outside the front of your store, telling everyone who passes what services you provide. Your keywords entice your customers to visit your site and tell them what to expect
when they arrive. Without properly targeted keywords, you could be getting traffic
that is confused and not looking to buy what you are selling.
How confident are you that your keywords are 100 correct and providing your business
with the right kind of traffic you need to survive?
I learned the hard way how valuable keywords are. Learn from my mistakes and don't
fall into the same trap I did.
When I first started working online, I assumed that all I needed to do to make sales
was create a site and drive traffic. So that's what I did. I found a great resale
rights product called "Six Maneuvers To Score With Social Marketing", built a website
and started to find traffic to sell it to.
I did everything the eBooks told me to do to find traffic. I used Adwords, got my site
listed on Yahoo! and Google, wrote articles, created an email list and signed up to a
traffic exchange. I waited for the traffic to come and to my surprise it did.
I was excited to see my traffic counter sputtering out of control and to see hundreds
of people come to my sales page. I never imagined my online business was taking off so
fast. I had heard that it was difficult at first to make money online, but I was well
on my way to my first Internet million. Or so I thought...
I was so excited to see so much traffic come my way, that I didn't even realize that
no one was actually buying anything. I knew that the sales would come once enough people
saw what I was selling. Internet marketing is a numbers game and the more people who
see a given page, the more likely that sales will start coming.
So I waited.
I waited as my traffic counter was screaming with excitement. My site was getting thousands
of hits a day and I continued to wait. It was hard to sit on my hands and do nothing,
but I didn't want to make any changes that would stop my traffic from coming. I was
new to the Internet marketing world and I didn't know where and why my traffic was
flooding in, but I knew that I didn't want to do anything to make it stop.
Even if I wasn't making any money (and was actually losing money) I knew that if I
could keep up the visitors, things would eventually work out.
I didn't know what else to do, so I did nothing. I went for long walks around the block,
took mid-day naps and watched the worst soap operas ever to air on TV. I did everything
I could to stay away from the computer with the hope that the Internet gods would look
kindly upon me and convert my traffic into paying customers.
I waited a week and then I couldn't hold off anymore. I had gotten nearly 10,000 hits
to my site and not one sale. Something clearly had to be wrong. I tested my purchase
button and it worked fine. I tested the rest of my links and everything seemed to be
functioning properly. I retested everything in different browsers and again, everything
For the life of me, I couldn't figure out why no one was buying anything.
I had no choice but to ask a friend of mine who knew more about Internet marketing than
I did to help me figure things out. I sent him a frantic email asking him to save my business.
I got a response in a matter of minutes. The only thing contained in the email was the
Confused, I called him. He proceeded to tell me exactly why no one was buying what I was
selling. He said he did a quick glance at my site and saw that instead of the phrase "six
maneuvers to score with social marketing", my keyword phrase was "sex maneuvers to score
with social marketing".
That little typo meant that instead of finding people who were looking to make money with
social marketing, I was advertising that I could help people find sex partners via social
It was no wonder no one was buying my eBook, they were looking for something completely different.
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