The Untold Secrets Of Internet Marketing
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The Untold Secrets Of Internet Marketing
- 308 pages
- including articles
INTERNET MARKETING GUIDE
BY: YOUR NAME HERE
INTRODUCTION 6
FORGET EVERYTHING YOUVE HEARD BEFORE! 8
DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR? 9
THE INTERNETYOUR BUSINESS TOOL 11
THE RIGHT PRODUCT SELLS ITSELF 12
THE ETERNAL, CHANGING BUSINESS PLAN 13
THE BENEFITS OF INTERNET MARKETING WHY IS INTERNET MARKETING EFFECTIVE? 15
1. GETTING STARTED 22
1.1 MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND INTERACTIVE 22
1.2 NAVIGATION 25
1.3 DEFINING A USABLE SITE 29
1.3.1 Good Content 29
1.3.2 Ease of Access to Information 30
1.3.3 Quick Access to Information 30
1.3.4 Cleanly Designed Pages 31
1.3.5 Download status 31
1.3.6 Usability Problems 32
1.4 BUILDING INTERACTIVITY AND PERSONALIZATION 33
1.5 GRAPHICS 34
1.6 WEBCOPY 35
1.7 CHOOSING A DOMAIN NAME 39
1.7.1 Using expired domains to skyrocket your traffic 41
1.8 THE HOST 43
1.9 TESTING AND PERFORMANCE 44
1.9.1 Monitoring and Tracking 46
1.9.2 Tracking your sales 50
1.10 BUILDING CREDIBILITY AND MAINTAINING IT 50
2. INTERNET BUSINESS IDEAS 52
2.1 LEVERAGE THE ADVANTAGES OF THE NET 52
2.2 WHAT BUSINESSES ARE SUCCEEDING ON THE NET? 53
2.3 SHOULD YOU BE SELLING A PRODUCT OR A SERVICE? 57
2.4 IMPORTANCE OF BACK-END SELLING 59
2.5 CROSS SELLING 61
3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH ENGINES 63
3.1 HOW SEARCH ENGINES WORK 64
3.2 TOP SEARCH ENGINES 67
3.3 SEARCH ENGINE PAGE RANKING ALGORITHMS 72
3.4 KEYWORDSOPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH ENGINES 77
3.5 WEB COPY FOR SEO 81
3.6 SUBMITTING TO SEARCH ENGINES 82
3.7 SEARCH DIRECTORIES THE BENEFITS OF BROWSING 83
3.7.1 Submitting to Search Directories 83
3.8 PAY-PER-CLICKBUYING STATUS 84
3.8.1 Show me the money! 85
3.8.2 Submitting to pay-per-clicks 87
3.8.3 AdWords and Premium Advertising 87
3.9 LINK POPULARITY AND LINK ANALYSIS 90
3.9.1 Reciprocal Links and Partner Sites 91
3.9.2 Picking your partner 93
3.9.3 Inward link analysis 94
3.10 OPTIMIZING YOUR WEBSITE 95
3.11 MONITORING YOUR PROGRESS 97
3.12 FINALLY, A WORD ABOUT SPAM 99
4. BUYING ADVERTISING AND KEEPING CUSTOMERS! 101
4.1 BANNERS 101
4.1.1 Banner Glossary 102
4.1.2 Banner Economics 103
4.2 TEXT LINKS 105
4.3 CLASSIFIED ADS 106
4.4 CULTIVATING NEW CUSTOMERS 107
4.5 CREATING EFFECTIVE ADS 110
4.6 ADVANCED AD TRACKING 113
5. GETTING RICH FROM AFFILIATE PROGRAMS 118
5.1 JOINING AN AFFILIATE PROGRAM 118
5.2 SETTING UP YOUR OWN AFFILIATE PROGRAM 121
5.3 COOKING OFF THE SPAM 123
5.4 MANAGING AND TRACKING YOUR AFFILIATE PROGRAMS 124
5.5 EVALUATING YOUR WEBSITES PERFORMANCE 129
5.6 HOW TO ATTRACT AFFILIATES 130
5.6.1 Classifying Affiliates for better management 131
5.6.2 A few avoidable errors 135
5.7 LINKSHARE AFFILIATE PROGRAM THAT CAN BRING YOU GREAT RESULTS 139
5.8 AFFILIATE MANAGEMENT IN-BUILT WITH YOUR PAYMENT GATEWAY CLICKBANK 139
6. EXPLODING YOUR PROFITS THROUGH EMAIL MARKETING 141
6.1 COLLECTING OPT-IN EMAIL ADDRESSES 141
6.2 DOUBLE OPT-IN 142
6.3 INTELLIGENT TARGETING THROUGH TAILOR MADE RESEARCH 144
6.4 RENTING OR BUYING LISTS 146
6.5 CREATING POP UPS 148
6.6 EMAIL MARKETING TACTICS 153
6.6.1 Writing Headlines That Grab Your Customers and Sell Your Goods! 154
6.6.2 Growing your Email lists 160
6.6.3 Email Content Text vs. HTML 165
6.7 MANAGING EMAIL CAMPAIGNS 167
6.7.1 Personalization in Email Marketing 167
6.7.2 Creative Segmentation 170
6.7.3 How often and when to mail? 170
6.7.4 Refrain from Spamming 173
6.8 ANALYSIS OF EMAIL CAMPAIGNS 174
6.8.1 Tracking Performance - Measuring useful metrics 174
6.8.2 Enhancing Email response 178
6.8.3 Should the message trick the reader or be honest? 180
6.9 AUTORESPONDERS 181
6.10 CALL TO ACTIONCLOSING THE DEAL 186
6.11 SAMPLE MARKETING EMAIL 190
7. CREATING NEWSLETTERS THAT SELL AS WELL AS INFORM 194
7.1 ADVANTAGES OF NEWSLETTERS AS A MARKETING TOOL 196
7.2 CREATING AN EFFECTIVE NEWSLETTER 197
7.3 STEPS FOR A SUCCESSFUL NEWSLETTER CAMPAIGN 203
7.4 GETTING SUBSCRIBERS AND GENERATING LEADS FOR YOUR NEWSLETTER 205
7.5 ADVERTISING IN NEWSLETTERS 208
7.6 PROMOTING AFFILIATE PROGRAMS THROUGH NEWSLETTERS 209
7.7 BLOGS 211
7.8 PLANNING YOUR NEWSLETTER 216
7.9 EZINE JOINT VENTURES 217
7.10 MANAGING YOUR LIST: PAID LIST SERVERS VS. FREE LIST SERVERS 218
8. JOINT VENTURESPARTNERING FOR SUCCESS 221
8.1 CHOOSE YOUR PARTNERS 221
8.2 JOINT SUBSCRIPTIONS 223
8.3 EXIT POP-UPS 224
8.4 PLUG YOUR PALS 225
8.5 STRENGTHENING YOUR JOINT VENTURES 225
8.6 TRACK YOUR JOINT VENTURES 226
8.7 KEEPING YOUR CUSTOMERS 227
9. SELLING INFORMATION PRODUCTS ONLINE 229
9.1 FINDING A WRITER 230
9.2 WHAT CAN YOU WRITE ABOUT? 231
9.2.1 Pleasure Books 232
9.2.2 Inspirational Books 232
9.2.3 Study Books 232
9.2.4 How-To Books 232
9.2.5 Choosing the right topic 235
10. PRESS RELEASES 241
10.1 WRITING AN EFFECTIVE PRESS RELEASE OR NEWS ARTICLE 242
10.2 PRESS RELEASE DISTRIBUTION 248
10.3 WHEN SHOULD YOU DISTRIBUTE PRESS RELEASES? 249
11. VIRAL MARKETING 251
11.1 VIRAL MARKETING IS NOT A PYRAMID SCHEME 252
11.2 VIRAL MARKETING THROUGH EBOOKS 254
11.3 VIRAL MARKETING THROUGH EMAILS 261
11.4 VIRAL MARKETING WITH AFFILIATE PROGRAMS 265
11.5 VIRAL MARKETING ON THE WEB 270
11.6 WORD-OF-MOUTH VIRAL MARKETING 272
11.7 MEASURING VIRAL EFFECT AND PERFORMANCE 273
12. CREATING A HOT SOFTWARE PRODUCT WITH NO PROGRAMMING EXPERIENCE 274
12.1 BUILDING AN OUTLINE 275
12.1.1 Feature list 275
12.1.2 User stories 276
12.1.3 Data Directory 277
12.2 STUDY COMPETITION 277
12.3 DETERMINE PRICING 278
12.4 CHOOSING A PROGRAMMER 279
12.5 DEVELOPING FUNCTIONALITY 283
12.6 CREATING A WORK AGREEMENT 283
12.7 PACKAGING YOUR PRODUCT 286
12.8 CUSTOMER SERVICE AND SUPPORT 287
13. MANAGING YOUR LIFE WHEN YOU WORK FROM HOME 291
13.1 BALANCING YOUR BUSINESS AND FAMILY 292
13.2 KNOW HOW TO SAY NO 293
13.3 TAKE A DAY OFF FROM WORK AT LEAST ONCE A MONTH 293
13.4 LEARN HOW TO COMPROMISE 294
13.5 MAINTAINING A POSITIVE ATTITUDE IS GOOD FOR BUSINESS 294
CONCLUSION: ALL YOU NEED TO SKYROCKET YOUR WEB PROFITS 297
CONTEXTUAL MARKETING THE NEWEST CONCEPT 299
AUTOMATING YOUR WEBSITE E-BUSINESS AUTOMATION SYSTEMS 300
SOME WARNINGS 302
CHECKLIST FOR LAUNCHING A SUCCESSFUL INTERNET BUSINESS 303
COSTS BUDGET AND ROI 308
- 308 pages
- including articles
INTERNET MARKETING GUIDE
BY: YOUR NAME HERE
INTRODUCTION 6
FORGET EVERYTHING YOUVE HEARD BEFORE! 8
DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR? 9
THE INTERNETYOUR BUSINESS TOOL 11
THE RIGHT PRODUCT SELLS ITSELF 12
THE ETERNAL, CHANGING BUSINESS PLAN 13
THE BENEFITS OF INTERNET MARKETING WHY IS INTERNET MARKETING EFFECTIVE? 15
1. GETTING STARTED 22
1.1 MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND INTERACTIVE 22
1.2 NAVIGATION 25
1.3 DEFINING A USABLE SITE 29
1.3.1 Good Content 29
1.3.2 Ease of Access to Information 30
1.3.3 Quick Access to Information 30
1.3.4 Cleanly Designed Pages 31
1.3.5 Download status 31
1.3.6 Usability Problems 32
1.4 BUILDING INTERACTIVITY AND PERSONALIZATION 33
1.5 GRAPHICS 34
1.6 WEBCOPY 35
1.7 CHOOSING A DOMAIN NAME 39
1.7.1 Using expired domains to skyrocket your traffic 41
1.8 THE HOST 43
1.9 TESTING AND PERFORMANCE 44
1.9.1 Monitoring and Tracking 46
1.9.2 Tracking your sales 50
1.10 BUILDING CREDIBILITY AND MAINTAINING IT 50
2. INTERNET BUSINESS IDEAS 52
2.1 LEVERAGE THE ADVANTAGES OF THE NET 52
2.2 WHAT BUSINESSES ARE SUCCEEDING ON THE NET? 53
2.3 SHOULD YOU BE SELLING A PRODUCT OR A SERVICE? 57
2.4 IMPORTANCE OF BACK-END SELLING 59
2.5 CROSS SELLING 61
3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH ENGINES 63
3.1 HOW SEARCH ENGINES WORK 64
3.2 TOP SEARCH ENGINES 67
3.3 SEARCH ENGINE PAGE RANKING ALGORITHMS 72
3.4 KEYWORDSOPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH ENGINES 77
3.5 WEB COPY FOR SEO 81
3.6 SUBMITTING TO SEARCH ENGINES 82
3.7 SEARCH DIRECTORIES THE BENEFITS OF BROWSING 83
3.7.1 Submitting to Search Directories 83
3.8 PAY-PER-CLICKBUYING STATUS 84
3.8.1 Show me the money! 85
3.8.2 Submitting to pay-per-clicks 87
3.8.3 AdWords and Premium Advertising 87
3.9 LINK POPULARITY AND LINK ANALYSIS 90
3.9.1 Reciprocal Links and Partner Sites 91
3.9.2 Picking your partner 93
3.9.3 Inward link analysis 94
3.10 OPTIMIZING YOUR WEBSITE 95
3.11 MONITORING YOUR PROGRESS 97
3.12 FINALLY, A WORD ABOUT SPAM 99
4. BUYING ADVERTISING AND KEEPING CUSTOMERS! 101
4.1 BANNERS 101
4.1.1 Banner Glossary 102
4.1.2 Banner Economics 103
4.2 TEXT LINKS 105
4.3 CLASSIFIED ADS 106
4.4 CULTIVATING NEW CUSTOMERS 107
4.5 CREATING EFFECTIVE ADS 110
4.6 ADVANCED AD TRACKING 113
5. GETTING RICH FROM AFFILIATE PROGRAMS 118
5.1 JOINING AN AFFILIATE PROGRAM 118
5.2 SETTING UP YOUR OWN AFFILIATE PROGRAM 121
5.3 COOKING OFF THE SPAM 123
5.4 MANAGING AND TRACKING YOUR AFFILIATE PROGRAMS 124
5.5 EVALUATING YOUR WEBSITES PERFORMANCE 129
5.6 HOW TO ATTRACT AFFILIATES 130
5.6.1 Classifying Affiliates for better management 131
5.6.2 A few avoidable errors 135
5.7 LINKSHARE AFFILIATE PROGRAM THAT CAN BRING YOU GREAT RESULTS 139
5.8 AFFILIATE MANAGEMENT IN-BUILT WITH YOUR PAYMENT GATEWAY CLICKBANK 139
6. EXPLODING YOUR PROFITS THROUGH EMAIL MARKETING 141
6.1 COLLECTING OPT-IN EMAIL ADDRESSES 141
6.2 DOUBLE OPT-IN 142
6.3 INTELLIGENT TARGETING THROUGH TAILOR MADE RESEARCH 144
6.4 RENTING OR BUYING LISTS 146
6.5 CREATING POP UPS 148
6.6 EMAIL MARKETING TACTICS 153
6.6.1 Writing Headlines That Grab Your Customers and Sell Your Goods! 154
6.6.2 Growing your Email lists 160
6.6.3 Email Content Text vs. HTML 165
6.7 MANAGING EMAIL CAMPAIGNS 167
6.7.1 Personalization in Email Marketing 167
6.7.2 Creative Segmentation 170
6.7.3 How often and when to mail? 170
6.7.4 Refrain from Spamming 173
6.8 ANALYSIS OF EMAIL CAMPAIGNS 174
6.8.1 Tracking Performance - Measuring useful metrics 174
6.8.2 Enhancing Email response 178
6.8.3 Should the message trick the reader or be honest? 180
6.9 AUTORESPONDERS 181
6.10 CALL TO ACTIONCLOSING THE DEAL 186
6.11 SAMPLE MARKETING EMAIL 190
7. CREATING NEWSLETTERS THAT SELL AS WELL AS INFORM 194
7.1 ADVANTAGES OF NEWSLETTERS AS A MARKETING TOOL 196
7.2 CREATING AN EFFECTIVE NEWSLETTER 197
7.3 STEPS FOR A SUCCESSFUL NEWSLETTER CAMPAIGN 203
7.4 GETTING SUBSCRIBERS AND GENERATING LEADS FOR YOUR NEWSLETTER 205
7.5 ADVERTISING IN NEWSLETTERS 208
7.6 PROMOTING AFFILIATE PROGRAMS THROUGH NEWSLETTERS 209
7.7 BLOGS 211
7.8 PLANNING YOUR NEWSLETTER 216
7.9 EZINE JOINT VENTURES 217
7.10 MANAGING YOUR LIST: PAID LIST SERVERS VS. FREE LIST SERVERS 218
8. JOINT VENTURESPARTNERING FOR SUCCESS 221
8.1 CHOOSE YOUR PARTNERS 221
8.2 JOINT SUBSCRIPTIONS 223
8.3 EXIT POP-UPS 224
8.4 PLUG YOUR PALS 225
8.5 STRENGTHENING YOUR JOINT VENTURES 225
8.6 TRACK YOUR JOINT VENTURES 226
8.7 KEEPING YOUR CUSTOMERS 227
9. SELLING INFORMATION PRODUCTS ONLINE 229
9.1 FINDING A WRITER 230
9.2 WHAT CAN YOU WRITE ABOUT? 231
9.2.1 Pleasure Books 232
9.2.2 Inspirational Books 232
9.2.3 Study Books 232
9.2.4 How-To Books 232
9.2.5 Choosing the right topic 235
10. PRESS RELEASES 241
10.1 WRITING AN EFFECTIVE PRESS RELEASE OR NEWS ARTICLE 242
10.2 PRESS RELEASE DISTRIBUTION 248
10.3 WHEN SHOULD YOU DISTRIBUTE PRESS RELEASES? 249
11. VIRAL MARKETING 251
11.1 VIRAL MARKETING IS NOT A PYRAMID SCHEME 252
11.2 VIRAL MARKETING THROUGH EBOOKS 254
11.3 VIRAL MARKETING THROUGH EMAILS 261
11.4 VIRAL MARKETING WITH AFFILIATE PROGRAMS 265
11.5 VIRAL MARKETING ON THE WEB 270
11.6 WORD-OF-MOUTH VIRAL MARKETING 272
11.7 MEASURING VIRAL EFFECT AND PERFORMANCE 273
12. CREATING A HOT SOFTWARE PRODUCT WITH NO PROGRAMMING EXPERIENCE 274
12.1 BUILDING AN OUTLINE 275
12.1.1 Feature list 275
12.1.2 User stories 276
12.1.3 Data Directory 277
12.2 STUDY COMPETITION 277
12.3 DETERMINE PRICING 278
12.4 CHOOSING A PROGRAMMER 279
12.5 DEVELOPING FUNCTIONALITY 283
12.6 CREATING A WORK AGREEMENT 283
12.7 PACKAGING YOUR PRODUCT 286
12.8 CUSTOMER SERVICE AND SUPPORT 287
13. MANAGING YOUR LIFE WHEN YOU WORK FROM HOME 291
13.1 BALANCING YOUR BUSINESS AND FAMILY 292
13.2 KNOW HOW TO SAY NO 293
13.3 TAKE A DAY OFF FROM WORK AT LEAST ONCE A MONTH 293
13.4 LEARN HOW TO COMPROMISE 294
13.5 MAINTAINING A POSITIVE ATTITUDE IS GOOD FOR BUSINESS 294
CONCLUSION: ALL YOU NEED TO SKYROCKET YOUR WEB PROFITS 297
CONTEXTUAL MARKETING THE NEWEST CONCEPT 299
AUTOMATING YOUR WEBSITE E-BUSINESS AUTOMATION SYSTEMS 300
SOME WARNINGS 302
CHECKLIST FOR LAUNCHING A SUCCESSFUL INTERNET BUSINESS 303
COSTS BUDGET AND ROI 308
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