Cycling For Life
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"Your Benefit Oriented Main Headline
Goes Here, It's A Good Idea To Make
It In Quotes, Capitalize Each Word,
And Make It An Inverted Pyramid
By Adjusting The Line Lengths
Using Shift-Enter At The
End Of The Lines"
Here is your first sub-headline to amplify the benefits
or competitive positioning of your offer
RE: Attention getting topic line
This is your opening paragraph, it should draw your reader into your page, hold their interest, and make them want to continue to read. You could tell them the two or three major benefits they receive from reading this letter, or you could state a little know fact or ask a question that creates curiosity as to what you're about to reveal to them.
Sub-Headline Into All The Benefits They Get
Now you want to pile on all the benefits your reader receives, like this:
*
This is not the time to make a list of the features of your product or service. No, you need to tell them the end result they get from those features... the benefits, and notice there is no period after each of these bullets, you may use an exclamation point, but sparingly
*
Benefits are the positive results your customer gets
*
Features are the characteristics and specifications of your product or service
*
To help you come up with benefits, start off by listing all the features of your product
*
Then come up with the resulting positive benefit that your customer gets from that feature
*
The best way to see how to do this is to look at successful salesletters
*
Once you have your benefit list, make a list of them in your salesletter using headlines as Benefit Bullets. It's kind of like a rapid fire presentation of the major benefits your customer gets when they buy your product
*
And you can see I've alternated font settings to help give a little visual relief... (bold, then default, then bold, then italic, etc)
*
And much, much more!
Sub-Headline Into Your Irresistible Offer
Now they're primed and ready to hear your offer.
And if you're good, you'll make them an irresistible offer.
An offer that provides more resulting value than the money you are asking them to spend with you.
In other words, a terrific deal for the customer.
In addition to your product, you may build more resulting value to your offer by including special bonuses, a longer guarantee, after the sale services for free, special package pricing, etc.
And make sure to tell your customer all the reasons why these extras are valuable to them. Just like in telling them the benefits of your main product, you must also tell them the resulting benefits they receive from the added bonuses you're offering them.
Take Away Their Risk...
Give Them Your Guarantee
Now let's overcome their last fear of purchasing.
You've got to reverse the risk.
You, the seller, must take the risk in this transaction.
You give them your 100 money-back guarantee, and for the longest period possible.
Think about, isn't that what you want when you make a purchase?
You want to be assured that if this doesn't work, or if it's not what the seller has promised, that you can get your money back without a big fight.
Most likely you already will refund money to someone who is not satisfied with your product or service, life's too short to have unhappy customers, isn't it?
So all I'm saying is promote your guarantee, make it an integral part of your offer.
Sub-Headline Into Warning - It's In Limited Supply... Tell
Them, They'll Want It Even More (The Scarcity Persuader)
Now let's time to poke and prod just a little.
You've answered the reasons why and helped justify their buying decision, but still they need another emotional stir to get them to take action.
Enter in... Scarcity.
People will buy now, if they believe what you're offering them is scarce.
Now it may be the number of these you have available for sale, it may be a time limitation, it may be that your pricing is going up... whatever it is, you must tell them they need to take action now, or miss out on this offer.
Tell Them Exactly How To Order Now
It's time to tell your reader exactly what to do ... Buy! And how to do it.
You must give them precisely the how, what and when of ordering ... and do so in a very clear manner.
Don't confuse them now, they've already decided to buy, and now it's your job to make it easy for them to do so.
Let them pay you. Take their cash, check, credit card... by internet, phone, fax, in your store or office, or by mail.
Let them order whatever way the want, but let them order.
And tell them exactly how to do it.
Price: $9.99
Click the Buy Now button To
Secure Your Low Price!
Secure Payments
Made Through PayPal
Sub-Headline Into - Tell Them Exactly What
Happens If They Don't Order Now
Tell your reader what's going to happen if they don't order right now.
Tell them how they will miss out on getting all the resulting benefits you're offering, how they will still have their same problem to solve, and how their problem will only get worse.
Remind them of their pain, and how it will continue, and get worse without take buying action.
And then end this section with something like...
Go ahead and order right now, I know you'll be happy you did.
Sincerely,
P.S. In PS one, you want to restate your offer, discuss the major benefits and tell them to take action now.
P.P.S. In PS two, you want to restate the scarcity factors and what pain they will continue to feel if they don't buy now.
P.P.P.S In PS three, reemphasize your ultimate benefits, restate your guarantee, and anything else that would matter in closing the sale, and tell them to order now - your PSs are a quick summary of your salesletter ... all in rapid fire sequence ... and it's probably the second most read part of
Goes Here, It's A Good Idea To Make
It In Quotes, Capitalize Each Word,
And Make It An Inverted Pyramid
By Adjusting The Line Lengths
Using Shift-Enter At The
End Of The Lines"
Here is your first sub-headline to amplify the benefits
or competitive positioning of your offer
RE: Attention getting topic line
This is your opening paragraph, it should draw your reader into your page, hold their interest, and make them want to continue to read. You could tell them the two or three major benefits they receive from reading this letter, or you could state a little know fact or ask a question that creates curiosity as to what you're about to reveal to them.
Sub-Headline Into All The Benefits They Get
Now you want to pile on all the benefits your reader receives, like this:
*
This is not the time to make a list of the features of your product or service. No, you need to tell them the end result they get from those features... the benefits, and notice there is no period after each of these bullets, you may use an exclamation point, but sparingly
*
Benefits are the positive results your customer gets
*
Features are the characteristics and specifications of your product or service
*
To help you come up with benefits, start off by listing all the features of your product
*
Then come up with the resulting positive benefit that your customer gets from that feature
*
The best way to see how to do this is to look at successful salesletters
*
Once you have your benefit list, make a list of them in your salesletter using headlines as Benefit Bullets. It's kind of like a rapid fire presentation of the major benefits your customer gets when they buy your product
*
And you can see I've alternated font settings to help give a little visual relief... (bold, then default, then bold, then italic, etc)
*
And much, much more!
Sub-Headline Into Your Irresistible Offer
Now they're primed and ready to hear your offer.
And if you're good, you'll make them an irresistible offer.
An offer that provides more resulting value than the money you are asking them to spend with you.
In other words, a terrific deal for the customer.
In addition to your product, you may build more resulting value to your offer by including special bonuses, a longer guarantee, after the sale services for free, special package pricing, etc.
And make sure to tell your customer all the reasons why these extras are valuable to them. Just like in telling them the benefits of your main product, you must also tell them the resulting benefits they receive from the added bonuses you're offering them.
Take Away Their Risk...
Give Them Your Guarantee
Now let's overcome their last fear of purchasing.
You've got to reverse the risk.
You, the seller, must take the risk in this transaction.
You give them your 100 money-back guarantee, and for the longest period possible.
Think about, isn't that what you want when you make a purchase?
You want to be assured that if this doesn't work, or if it's not what the seller has promised, that you can get your money back without a big fight.
Most likely you already will refund money to someone who is not satisfied with your product or service, life's too short to have unhappy customers, isn't it?
So all I'm saying is promote your guarantee, make it an integral part of your offer.
Sub-Headline Into Warning - It's In Limited Supply... Tell
Them, They'll Want It Even More (The Scarcity Persuader)
Now let's time to poke and prod just a little.
You've answered the reasons why and helped justify their buying decision, but still they need another emotional stir to get them to take action.
Enter in... Scarcity.
People will buy now, if they believe what you're offering them is scarce.
Now it may be the number of these you have available for sale, it may be a time limitation, it may be that your pricing is going up... whatever it is, you must tell them they need to take action now, or miss out on this offer.
Tell Them Exactly How To Order Now
It's time to tell your reader exactly what to do ... Buy! And how to do it.
You must give them precisely the how, what and when of ordering ... and do so in a very clear manner.
Don't confuse them now, they've already decided to buy, and now it's your job to make it easy for them to do so.
Let them pay you. Take their cash, check, credit card... by internet, phone, fax, in your store or office, or by mail.
Let them order whatever way the want, but let them order.
And tell them exactly how to do it.
Price: $9.99
Click the Buy Now button To
Secure Your Low Price!
Secure Payments
Made Through PayPal
Sub-Headline Into - Tell Them Exactly What
Happens If They Don't Order Now
Tell your reader what's going to happen if they don't order right now.
Tell them how they will miss out on getting all the resulting benefits you're offering, how they will still have their same problem to solve, and how their problem will only get worse.
Remind them of their pain, and how it will continue, and get worse without take buying action.
And then end this section with something like...
Go ahead and order right now, I know you'll be happy you did.
Sincerely,
P.S. In PS one, you want to restate your offer, discuss the major benefits and tell them to take action now.
P.P.S. In PS two, you want to restate the scarcity factors and what pain they will continue to feel if they don't buy now.
P.P.P.S In PS three, reemphasize your ultimate benefits, restate your guarantee, and anything else that would matter in closing the sale, and tell them to order now - your PSs are a quick summary of your salesletter ... all in rapid fire sequence ... and it's probably the second most read part of
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steven wrote:
good book! thank you
good book! thank you
|
Automated PDF to Text preview page 4 to 6:
is one of the most important items that you can purchase and the goal is to protect your head and in turn prevent brain injury. Some types of apparel and gear to consider are: Gloves Socks Bike shorts Jersey Jacket Shoes When purchasing rain gear Make sure you are aware of the difference between waterproof and water resistant. To be considered water proof it must be made of water proof fabric and the seams must be sealed. Water resistant is made of material that repels water but is not water proof. Just be aware that there is a huge distinction. You should always pack up an emergency bike kit. Purchase a small bag that can hook under your bicycle seat. In this bag you should include: Tire levers Spare tube C02 Tire inflater Swiss Army knife Water bottle to stay hydrated Drinking enough water is important to many parts of your body, including cells, muscle & joints, brain, kidneys, heart, skin, digestive tract and maintaining your temperature. Even the smallest loss of fluid can affect your concentration and impair your decision making process. Without enough water your body may become overheated and you may not be able to perspire. Basic first aid Disposable gloves Antibiotic ointment Sterile dressings Adhesive bandages If you have special needs such as diabetes makes sure you have you glucose monitor with you and some snacks that will help you remain stable. Follow these simple tips and you too can enjoy cycling for life! Bicycle Types There are many types of bicycles to choose from. Which you choose should depend on where you will be riding and what your purpose will be. Some questions to ask are: Am I riding for pleasure? 4 Will I be riding for exercise? Will I want to go off road? How much do I want to spend? There are touring bikes, utility bikes, mountain bikes and recumbent bicycles, just to name a few. People ride bikes for many reasons. They may use their bike as transportation or just for fun. They can also be used as an exercise tool and for sport. Touring bikes are designed for long trips and have the ability to transport your personal belongings and other gear. These types of bikes are suitable for riding around the countryside and enjoying the view. Mountain bikes are built to be used off road and have sturdy durable frames and wide-gauge tires. Suspension systems such as gas shocks or air shocks are featured to absorb the impact when on rough terrain. Recumbent Bicycles are built to maximize comfort and minimize resistance. It may be difficult to get used to being horizontal but if you have any injuries that may prevent you from cycling then you may want to check this type out. Tandem bikes can be used for those wh o have some physical challenges. Some considerations are to make sure the bike fits both people. This will help prevent injuries. An important thing to remember is that there can only be one captain. Downhill biking is usually done on steep terrain. It may not be for everyone. BMX designed for tricks, stunts and racing on hilly dirt. There are competitions that you can enter and even money to be won. Single track is a form of mountain biking that is performed on very narrow off road trails that can be steep and narrow with sharp turns and other obstacles. This type of riding takes a lot of upper body strength. There are bikes that include even the youngest member of the family by attaching a smaller two wheeled bike on the end of a bike. Ice biking is just what you think it is. People ride through ice and snow. It may not be for everyone because it is more tiring to peddle through the snow. With all of these choices, no one should be left out. Bicycle Seats and Comfort Bikes Make Cycling for Life Easier For many who love cycling for life, riding their bikes can be a disappointing experience. While bicycle seats are designed for maximum comfort and efficiency, they are not comfortable for everyone. Many riders experience discomfort while riding or after riding. The shape of the seat can cause soreness or discomfort. Luckily, there are a number of options for those who love to ride, but who do not love traditional bike seats. First, many recumbent bikes have a different type of seat. If you do not mind the way you have to sit and ride with this type of bike, it is a great option. There are also other 5 types of comfort bikes that work wonderfully. Additionally, there are special bicycle seats made for people who are made uncomfortable by traditional bicycle seats. There are a few designs that make riding easy while keeping comfort in mind. If traditional bike seats make you uncomfortable, don't worry. You do not have to give up riding because of the discomfort. It is important to continue cycling for life and improving your life, health, and the environment. With a new bicycle or bike seat, you will be able to ride like you love to do and continue exploring. Whether you ride to work or just ride occasionally for fun, it is important that you are comfortable while you are riding. If you are going to purchase a new bike or a new seat, be sure to thoroughly test all of your options before you make a choice. While comfort bikes and comfort seats are designed specially for people who are made uncomfortable by traditional bike seats, not all models are perfect for everyone. Be sure the one you choose is perfect for you. The salespeople at your local bike shop should be more than happy to make recommendations and to help you make a selection. They should also completely support you trying out all of your options. Many comfort bikes are slightly more expensive than regular bikes, but that is not always the case. Depending on the model and design you want, comfort bike seats can range in price from very inexpensive to relatively expensive. Of course, you should be sure to get the bike or bike seat that makes you feel most comfortable, so you can get the most out of your rides. Biking Accessories Make Cycling for Life Easier If you are going to cycle for life, you want riding your bike to be as little of a hassle as is possible. A great way to make biking easier is with biking accessories. There are a number of options when it comes to biking accessories, and much of your choice will be based on basic personal preference. However, there are a few accessories that nearly every biker needs to make cycling for life easier. Some of the most important biking accessories for bikers to have are lights. If you are ever going to bike when it is dark, or getting dark, you must have lights. Depending on the season, it may be dark in the morning or even late afternoon. If you bike to work or for another purpose during these times, lights are essential. Even if you do not plan to bike when it is dark, you should have lights just in case. A solid light is best for the front of your bike, and a blinking light is best for the back of your bike. You may also want to consider reflective clothing if you will be riding at night. It is important to ensure that any car traffic can see you when you are in or near streets. Another very important bike accessory for safety is a helmet. Helmets are not required in some states, but they are a great choice nonetheless. While you may be a safe rider, it is best to plan for contingencies. A helmet will help protect your head in the event of an accident, no matter what the seriousness. Lives have been saved by bicycle helmets. Besides, there are some modern, comfortable, and stylish designs available. A tire pump is another great bicycle accessory to have. In the event that your bike tires ever need a bit of air, your tire pump will be a life saver. While it is easy enough to take your bike to a gas station to use the air machine, a tire pump at home will save you time and money. You should fill your tires with an air machine periodically anyway, but it is nice to have a tire pump around if you need it. 6 |
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