12 SEO Myths Buste
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Search engine optimization is an important part of any marketing business. Without search engine optimization, your website will be floating out in the massive collection of websites out there without being found. The only problem is that the frenzy over getting search engine optimization right has resulted in a lot of misinformation. In this report, you will discover 12 myths that exist about SEO. By debunking these myths, and applying the variations suggested in this report, you can save yourself a lot of time and energy! Nothing is worse than taking a bunch of steps that you think are going to help only to have them be useless, or worse, they can hurt your search engine ranking!
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Myth#1 Posting Comments on Big Traffic Blogs will Help Your Search Engine Ranking This is a common myth that is fed to new website owners as a quick way to get backlinks and traffic. If you've got a new site, the best thing to do is to find a lot of related blogs and post comments, right? Wrong. Most, if not all, blogs have nofollow tags within their code. Nofollow tags will stop the page rank and SEO from one blog from going into the other. This means that any traffic that you are expecting to get from commenting on a related blog post just won't show up. Google doesn't follow nofollow tags, so the link in your comment will be completely ignored from the view of the search engine. You won't get any "Google juice" from a related blog if it has nofollow tags. In addition to nofollow tags, the other main problem with posting comments in order to get trackback traffic is that you have to be really careful about what you post. If your post is considered to be too spammy and self serving, the blog author will m ost likely delete the comment meaning that you just wasted your time! It can be difficult to come up with ideas for insightful blog comments, especially if you are attempting to comment on many blogs that day. You need to make your comments relevant to the blog post, which means that you'll need to actually read each and every blog post you want to make comments on. This brings us to another important point time. When you are trying to use blog commenting as an SEO strategy, you'll want to post on as many related blogs as possible. But in order to not get your comments deleted, you'll have to read the blog posts and take time to craft a relevant comment. You're looking at hours of work each day for something that may or may not work! If you're thinking that you can get away with using a trackback building program to quickly get blog comments out there on blogs without nofollow links, think again. Search engines and blog creators are onto these forms of traffic building. You may be penalized by Google if you all of a sudden have 500 backlinks to your site within a matter of a few days. On top of that, Wordpress has a plugin that will tap into global commenting systems and check for spam. You can see how using a trackback building program can be a detriment to your search engine ranking. So what does this mean for blog commenting? In some cases, it can help, but you shouldn't rely on it for your sole method of traffic building. If you want to put this method to work for you, you need to find blogs without no-follow tags. This way you may get some traffic boost by having a backlink on that blog. If your comment is insightful and original, you may get some manual clickthroughs from your link within the blog post. An even better strategy for getting backlinks from related blogs is to find blogs that accept guest posts. You can write a quality guest post for a related blog and get the benefit of a backlink and some publicity. Myth#2 You have to wait to complete certain steps of your backlink strategy until after a pagerank update This is a common misconception about Google pagerank. It stems from the fact that Google's toolbar lets individuals see the pagerank of specific websites. If you download Google's toolbar, you'll see that there is a green bar that will show the pagerank of a website. Individual pages can be ranked on a scale from one to ten. The closer a site is to ten, the more pagerank it has. Pagerank is a value of a webpage's importance. Although the exact nature of Google's algorithm is kept under wraps, it is theorized that pagerank contributes to the search engine results ranking of a site. Here's where the confusion comes in. Google updates the pagerank display on the toolbar every three to four months. This causes a flurry of excitement around the Internet as people see how their sites have increased (or decreased) in pagerank. The pagerank update is seen as such a big event that many people would be surprised to find out that it is not that big of a deal. Pagerank is important but the pagerank update three or four times a year is not. What makes this so? It's because the updating of pagerank within the Google system and the updating of pagerank within the Google toolbar are two completely different updates. The Google toolbar may only be updated three or four times a year, but the actual Google pagerank is updated continually. This wi ll be a welcome relief to marketers who have been advised that they need to wait a month or two in order to build a supporting domain or update links on their existing website. You can go forward with your plans without fear that it is damaging your SEO efforts. Myth#3 If I buy a domain with high PR on eBay and redirect it, I will get a boost in PR to my main domain This is a myth that is domain sellers on eBay and other domain markets are really hoping that you believe. They profit from clueless website owners by selling them high PR domains each and every day. In addition to eBay you'll find domains for sale at Sitepoint and Digitalpoint. There are so many domains for sale out there; you might think that this is a good idea for your traffic building. |
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