1 month to 1000 list members format v2

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purchase, they have given you an initial indication of how much money they are willing to spend, although as you will discover, you should not be satisfied with this initial purchase as representing their `price ceiling'. The bottom line is, building a customer mailing list is building your business, and if you do not want to spend the rest of your life chasing new prospects every day, building your business is critically important. This book is titled `1 month to 1000 list members' for the reason that you are going to learn how to have a prospect mailing list of at least 1000 names in a month or less starting from scratch. Let us therefore begin to consider how you would do this by looking at the essential `nuts and bolts' of building your own mailing list.

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If you are going to invite commitment...
The 5 essential steps... As suggested in the introduction, when people sign up for your prospect mailing list, they are making an initial commitment to your business. In order for them to do this, there has to be a way for them to make this commitment by subscribing to your list. There need to be several essential resources in place before you begin with your list building efforts. You need to know what these resources are and more importantly, what their purpose is. The first thing that you must have is a place where you can collect information from net users who visit. In other words, you need a webpage that people can visit and sign up for your prospect list. You need more than a single webpage dedicated to collecting subscriber information. What you really need is a complete website that is focused on list building activities. If you are planning to recruit 1000 list members in a month, then it should be clear that this objective must be the only focus you have for now. Consequently, your website should
be similarly focused. In other words, you should not be offering products or services for sale from your website, nor should you be trying to earn a few cents here and there by featuring paid advertising such as Google AdSense. Next, you need to add content materials (e.g. articles, videos, audio links etc) that provide a visitor who comes to your site with the kind of information that will convince them to subscribe to your list. You do this by adding content materials you know will be of interest to that visitor already, and in order to do this effectively, you have to target the visitors that you bring to your site. For example, if you decide that you want to build a website that focuses on dog training, then everything about the site should be constructed with people who are interested in dog training in mind. You have to bring dog training people to your site, and you would do this by publishing dog training related advertising and promotional materials. Consequently, anyone who comes to your site has a
lready indicated their interest in dog training by visiting you. The content materials that you add to your pages must give your visitors the information that they need, that is, dog training information. Next, you need to have something on that page that the visitor can use in order to make their commitment to you. So, the third essential is a mailing list subscription form.

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The fourth thing that is required is a `back office' system that is set up to deal with new list subscribers. Ideally, this system should be fully automated, so that every new subscriber is dealt with in the same way. The fifth and final thing that you need is visitors to the page or pages of your site from where they will be able to sign up for your mailing list. While it is not directly related to list building, you should never underestimate the crucial importance of driving visitors or website traffic to your mailing list subscription page. In fact, most experienced marketers would tell you that knowing how to generate web site traffic is probably the most important skill any wouldbe online entrepreneur can ever learn, because without visitors, your site is dead in the water from the very beginning. You could have a site giving away free Ferraris, and no one would ever take advantage of your offer if you have done nothing to make sure that your offer is put in front of them. We will now begin to analyze
each of these steps in more detail. Step 1 ­ You need a web page to subscribe visitors from... When you initially decide to build a website, the first choice that you have to make is whether you want to spend a little money on creating your site, because it is possible to build a site without spending anything at all if that is your choice. As you might expect, there are pros and cons attached to both approaches. If you use a free website building resource, it is not going to cost you any money. Moreover, it is generally possible to build a free site quickly and easily, meaning that you can be in business in the minimum amount of time. However, there are a significant number of powerful downsides to using a free site building resource. Firstly, many of the free site building resources like Angelfire subsidize their free service by placing advertising materials on your site. Consequently, every time a visitor comes to your web pages, you will be advertising somebody else's products or services to them, and t
his will detract from the effectiveness of your list building efforts. The second negative factor associated with using a free web hosting and site building service is the impression that doing so will give to your site visitor. Most of your visitors will immediately recognize that you are using a free resource, and this doesn't present a professional approach to anyone who realizes that your business site is free.

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