Copy writing is the million dollar skill.


What you have to understand is that the internet is different from the world of print and its a medium that web visitors are still getting used to. For most people, reading from a computer screen is not an enjoyable experience, and some find it downright uncomfortable.

No wonder users are impatient and skim on a whim. Thats why the vast majority of web users (over 79) scan the text looking for information that interests them. Very few read each and every word.

Another revealing fact is that users read 25 slower on a computer screen compared to reading from a magazine, newspaper or a book. So if people read more slowly and are scanning too, you have to create web content thats easy and inviting to read.

MAKE EVERYTHING SHORTER
One of the quickest and easiest ways to improve web copy is to shorten long paragraphs. For example, if you have a paragraph thats 12 lines long, break it up into two or three short ones. And if you need to write about many different items, use a bulleted list ...
interesting fact number one
fascinating fact number two
remarkable fact number three