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Business eBooks


The Better Mousetrap: Brand Invention In A Media Democracy - Simon Pont

Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands - the one's that feel like ours - and passion......

ePub format
apps only,
non-refundable!

19.99 USD
XSeller keywords: general, consumer behavior, economics

Creating The Strategy: Winning And Keeping Customers In B2b Markets - Rennie Gould

Creating the Strategy is a practical, "how-to" book that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organisations around the winning & keep......

ePub format
apps only,
non-refundable!

44.95 USD
XSeller keywords: business, economics, general

20:20 Project Management: How To Deliver On Time, On Budget And On Spec - Tony Marks

20: 20 Project Management is the definitive guide to successful project management in practice, not just in theory. It gives readers what they need to know: how to pull off successful project delivery in the real world - on time, within budget and......

ePub format
apps only,
non-refundable!

49.95 USD
XSeller keywords: general, management, economics

Pioneers Of Digital: Success Stories From Leaders In Advertising, Marketing, Search And Social Media - , Mel Carson

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns......

ePub format
apps only,
non-refundable!

24.99 USD
XSeller keywords: media, industries, economics

Organizational Health: An Integrated Approach To Building Optimum Performance - Naomi Stanford

Organizational Health is an organization's ability to function effectively, to cope adequately, to change appropriately, and to grow from within. A healthy organization is just that in all its aspects: people, process, structures, systems, behavio......

ePub format
apps only,
non-refundable!

39.99 USD

Accounting For Non-accountants - David Horner

Designed for students and managers who are approaching the subject from a non-finance background, Accounting for Non-Accountants guides readers through the maze of financial terms, theories and techniques surrounding business finance and accountin......

ePub format
apps only,
non-refundable!

49.99 USD
XSeller keywords: accounting, economics, business

Mash-up!: How To Use Your Multiple Skills To Give You An Edge, Make Money And Be Happier - , David Sloly

Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It's time for......

ePub format
apps only,
non-refundable!

19.95 USD

The Definitive Executive Assistant And Managerial Handbook: A Professional Guide To Leadership For All Pas, Senior Secretaries, Office Managers And Ex - Sue France

From best-selling author and expert Sue France, The Definitive Executive Assistant & Managerial Handbook is the ultimate guide for anyone who wants to take their career development to the next level. Placing special emphasis on leadership skills, ......

ePub format
apps only,
non-refundable!

24.99 USD
XSeller keywords: secretarial aids, economics, business

Valuable Content Marketing: How To Make Quality Content The Key To Your Business Success - , Sharon Tanton

Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From websites to white papers, blogs to twe......

ePub format
apps only,
non-refundable!

29.99 USD

Touchpoint Leadership: Creating Collaborative Energy Across Teams And Organizations - , Jacqueline Scholes-rhodes

The early 21st century has witnessed an erosion of trust in business leaders - in their capacity to deliver sustained growth and in the integrity which underpins their decisions. In responding to these challenges, Touchpoint Leadership puts forwa......

ePub format
apps only,
non-refundable!

34.99 USD

The Unknown Leader: Discover The Leader In You - Sheikh Hussein A Al-banawi

Our world has many obvious leaders: captains of industry, high-achieving academics, CEOs, heads of state, champion athletes. But our world also depends on leaders who are not so obvious. They are all around us, filling crucial roles at every level......

ePub format
apps only,
non-refundable!

29.95 USD
XSeller keywords: business, economics, general

Demystifying Strategy: How To Become A Strategic Thinker - Dr Grundy, Tony

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess you......

ePub format
apps only,
non-refundable!

39.95 USD
XSeller keywords: management, economics, business

Mindful Coaching: How Mindfulness Can Transform Coaching Practice - Liz Hall

Mindfulness is a way of paying attention to the present moment, helping us become more aware of our thoughts and feelings so that instead of being overwhelmed by them, we're better able to manage them. Mindful Coaching is the complete resource to ......

ePub format
apps only,
non-refundable!

44.99 USD
XSeller keywords: coaching, mentoring, general

Writing Skills For Public Relations: Style And Technique For Mainstream And Social Media - John Foster

Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. Writing Skills for P......

ePub format
apps only,
non-refundable!

37.50 USD

The Handbook Of Work-based Pension Schemes: An Employer's Guide To Designing And Managing An Effective Pension Scheme - Adam Jolly

From 2012, all UK employers will be expected to start offering a pension to any employee who earns more than �5,000. This compulsory measure has far-reaching consequences for all players: not only will many new pension customers be brought ......

ePub format
apps only,
non-refundable!

29.99 USD
XSeller keywords: economics, business, adam jolly

The Luxury Strategy: Break The Rules Of Marketing To Build Luxury Brands - Vincent Kapferer, Jean-noël|bastien

The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an anal......

ePub format
apps only,
non-refundable!

49.95 USD
XSeller keywords: business, direct, economics

On Message: Precision Communication For The Digital Age - Theo Theobald

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert gu......

ePub format
apps only,
non-refundable!

19.99 USD

The Art Of Influencing And Selling - Ardi Kolah

This book will help you to use tried and tested no-fuss sales techniques to approach prospective customers and clients without them wanting to run a mile! We'll give you the confidence to write and deliver effective sales material and presentatio......

ePub format
apps only,
non-refundable!

29.99 USD
XSeller keywords: selling, sales, general

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