Mp3 Dick Estell - Prescription For Advertising, Vol. Two For large and small business owners. Practical advice on media planning and purchasing print, radio and television advertising. Also, great... 1. Why Media Planning and Buying Is so Important 2. How to Buy Print Advertising 3. How to Buy Effective Radio 4. The Lure of Television 5. Billboards, Buses and Benches 6. Signs 7. Reaching Prospects Through the Mail 8. Specialty Advertising 9. Co-Operate With Co-Op Advertising 10. The Challenge of Blazing New Trails 10 MB Download 8.99 USD X The seller music offers you 12.0% on each sale!