"Consumer Behavior" downloads

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking...

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar...

This is the eBook version of the printed book. Women now drive some 80 of all buying decisions. By...

Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer,...

Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with...

Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape....

Organizations today face a stark choice: change or fail. Transformation has become the only constant of the business landscape, and...

Mass customization is a research field which is already well established from a manufacturer viewpoint. Curiously, there is a marginal...

Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and...

Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer...

No other electronic medium - in fact, no other medium at all - has become a mass medium as fast...

The Conversation Manager will help your business connect with the new breed of customers. Author: Belleghem, Steven Van Publis......

Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard models of "e,boundedly rationa......

Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more...

Introduction: New Directions in Human Information Behavior, Amanda Spink and Charles Cole.- Emerging Evolutionary Approach to Human Information Behavior, Amanda...

Marketing Information Systems support marketing management in strategic, control and operational decision-making. A Marketing Information System has four mai......

Get Paid to do What you Already do for Free! Get Paid $5 to $100 per Free Online Survey. Get Paid...

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of...

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in...

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to"...