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Business & Economics : Marketing - General


Customer Share Marketing: How The World's Great Marketers Unlock Profits From Customer Loyalty - Tom Osenton

Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom O......

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29.00 USD
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Don't Just Relate - Advocate!: A Blueprint For Profit In The Era Of Customer Power - Glen Urban

Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. T......

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34.99 USD
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The Mirage Of Global Markets: How Globalizing Companies Can Succeed As Markets Localize - David Arnold

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets ......

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26.95 USD
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Power Of The Purse, The: How Smart Businesses Are Adapting To The World's Most Important Consumers-women - Fara Warner

This is the eBook version of the printed book. Women now drive some 80 of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -......

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20.79 USD
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Smart Pricing: How Google, Priceline, And Leading Businesses Use Pricing Innovation For Profitability - , Z. John Zhang

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer mar......

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44.99 USD
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Our Debt To Disease: Cultural And Genetic Consequences Of Epidemic Infectious Diseases - David Clark

This is the eBook version of the printed book. This Element is an excerpt from Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today (9780137019960) by David P. Clark. Available in print and digital formats. Is there a “goo......

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1.99 USD
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Predictable Magic: Unleash The Power Of Design Strategy To Transform Your Business - , Ravi Sawhney

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80 of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamle......

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29.99 USD
XSeller keywords: business, deepa prahalad, economics

Storytelling About Your Brand Online & Offline: A Compelling Guide To Discovering Your Story - Bernadette Martin

Neurological research has confirmed the power of storytelling as a communicative tool. In Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. Using this book......

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16.95 USD
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Red Fire Branding: Creating A Hot Personal Brand So That Customers Choose You! - Liz Goodgold

How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgett......

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14.95 USD
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The Entertainment Marketing Revolution: Bringing The Moguls, The Media, And The Magic To The World - , Pat Esgate

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to them......

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49.95 USD

Convergence Marketing: Strategies For Reaching The New Hybrid Consumer - , Vijay Mahajan

This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactiv......

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The Soul Of The Corporation: How To Manage The Identity Of Your Company - , John R. Kimberly

Understand, Control, and Leverage Your Company’s #1 Asset: Its Unique Identity We live in a new Age of Identity, in which your employees, customers, investors, andother stakeholders care about who you really are. More than ever, your co......

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32.99 USD
XSeller keywords: business, economics, hamid bouchikhi

Marketing In The Public Sector: A Roadmap For Improved Performance - , Lee, Nancy

Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthro......

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27.99 USD
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What's Your Story?: Storytelling To Move Markets, Audiences, People And Brands - Ryan Mathews

This is the eBook version of the printed book.Storytelling is the universal human https://www.tradebit.comry society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each o......

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20.00 USD
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Changing The Game: How Video Games Are Transforming The Future Of Business - , Ethan Mollick

Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more......

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24.99 USD
XSeller keywords: business, david edery, economics

What's Stopping You?: Shatter The 9 Most Common Myths Keeping You From Starting Your Own Business - , R. Duane Ireland

“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try.” – Tim Berry , Founder and CEO, Palo Alto SoftwareCreators of the World&rs......

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18.99 USD

Six Rules For Brand Revitalization: Learn How Companies Like Mcdonald' Can Re-energize Their Brands - , Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successfu......

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39.99 USD
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Business & Economics : Marketing - General