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Business & Economics : Marketing - General


Don't Just Relate - Advocate!: A Blueprint For Profit In The Era Of Customer Power - Glen Urban

Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. T......

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34.99 USD
XSeller keywords: business, economics, general

Smart Pricing: How Google, Priceline, And Leading Businesses Use Pricing Innovation For Profitability - , Z. John Zhang

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer mar......

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44.99 USD
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Our Debt To Disease: Cultural And Genetic Consequences Of Epidemic Infectious Diseases - David Clark

This is the eBook version of the printed book. This Element is an excerpt from Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today (9780137019960) by David P. Clark. Available in print and digital formats. ¿ Is there a “goo......

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1.99 USD
XSeller keywords: business, david p. clark, economics

Predictable Magic: Unleash The Power Of Design Strategy To Transform Your Business - , Ravi Sawhney

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80 of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamle......

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29.99 USD
XSeller keywords: business, deepa prahalad, economics

Storytelling About Your Brand Online & Offline: A Compelling Guide To Discovering Your Story - Bernadette Martin

Neurological research has confirmed the power of storytelling as a communicative tool. In Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. Using this book......

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16.95 USD
XSeller keywords: bernadette martin, business, careers

Red Fire Branding: Creating A Hot Personal Brand So That Customers Choose You! - Liz Goodgold

How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgett......

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14.95 USD
XSeller keywords: business, economics, general

The Soul Of The Corporation: How To Manage The Identity Of Your Company - , John R. Kimberly

Understand, Control, and Leverage Your Company’s #1 Asset: Its Unique Identity   We live in a new Age of Identity, in which your employees, customers, investors, andother stakeholders care about who you really are. More than ever, your co......

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32.99 USD
XSeller keywords: business, economics, hamid bouchikhi

Marketing In The Public Sector: A Roadmap For Improved Performance - , Lee, Nancy

Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthro......

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27.99 USD
XSeller keywords: administration, business, economics

What's Your Story?: Storytelling To Move Markets, Audiences, People And Brands - Ryan Mathews

This is the eBook version of the printed book.Storytelling is the universal human https://www.tradebit.comry society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each o......

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20.00 USD
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Changing The Game: How Video Games Are Transforming The Future Of Business - , Ethan Mollick

Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more......

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24.99 USD
XSeller keywords: business, david edery, economics

What's Stopping You?: Shatter The 9 Most Common Myths Keeping You From Starting Your Own Business - , R. Duane Ireland

“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try.” – Tim Berry , Founder and CEO, Palo Alto SoftwareCreators of the World&rs......

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18.99 USD

Six Rules For Brand Revitalization: Learn How Companies Like Mcdonald' Can Re-energize Their Brands - , Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successfu......

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39.99 USD
XSeller keywords: business, economics, general

Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them - , Alex Gofman

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Exp......

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32.99 USD
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Training Today's People: Better Employees Through Gaming - , Ethan Mollick

This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Learn how powerful and cost-effective ne......

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1.99 USD
XSeller keywords: business, david edery, economics

Communities Of Innovation: How Video Game Makers Capture Millions Of Dollars Of Innovation From User Communities And You Can, Too! - , Ethan Mollick

This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Unleash user-driven innovation beyond yo......

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1.99 USD
XSeller keywords: business, david edery, economics

Delivering The Promise Of Your Brand, Keeping The Promise. . .and Other Keys To Creating Brands People Love: Keeping The Promise. . .and Other Keys To - , Donna D. Heckler

This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.   Build a brand that everyone in the organization owns, lives, loves--an......

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Goals And Games: Designing Your Employees' Goals Like Game Designers Design Video Games - , Ethan Mollick

This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Apply the lessons of game design to supe......

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XSeller keywords: business, david edery, economics

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Business & Economics : Marketing - General