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Business & Economics : Marketing - Research


Power Of The Purse, The: How Smart Businesses Are Adapting To The World's Most Important Consumers-women - Fara Warner

This is the eBook version of the printed book. Women now drive some 80 of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -......

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20.79 USD
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Marketing And Social Construction: Exploring The Rhetorics Of Managed Consumption - Chris Hackley

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over th......

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49.95 USD
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Market Intelligence: How And Why Organizations Use Market Research - Martin Callingham

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as t......

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37.50 USD
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The 50 Plus Market: Why The Future Is Age-neutral When It Comes To Marketing And Branding Strategies - Dick Stroud

Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society. Author: Stroud, Dick Publisher: Ko......

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29.95 USD

Consumer Insight: How To Use Data And Market Research To Get Closer

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. Editor: Stone, Merlin Publisher: Kogan Page Illustration: N Language: ENG Title: Consumer Insight: How to Use Data and Market Research to......

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39.95 USD

Researching Customer Satisfaction & Loyalty: How To Find Out What People Really Think - Paul Szwarc

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research. Author: Szwarc, Paul Publisher: Kogan Page Illustration: N Language: ......

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39.95 USD

Creating Passion Brands: How To Build Emotional Brand Connection With Customers - Helen Edwards

Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers. Author: Edwards, Helen Publisher: Kogan Page Illustration: N Language: ENG Titl......

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27.50 USD
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Corporate Intelligence Awareness: Securing The Competitive Edge - Nevill Harding, Rodger

In the new knowledge-based economy, our most valued resource is information. Unlike hard assets, such as buildings and machines, information can be easily copied and distributed, often without the owner being aware of the situation. Organizations ......

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24.95 USD

The Aging Consumer

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since ......

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39.95 USD
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Lightning In A Bottle: The Proven System To Create New Ideas And Products That Work - , Michael Reid

Improves success rates from 1 in 10 to 1 in 2! Author: Minter, David Author: Reid, Michael Author: Minter, David Publisher: Sourcebooks Illustration: N Language: ENG Title: Lightning in a Bottle: The Proven System to Create New Ideas and Products......

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14.95 USD
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Competitive Strategy For Media Firms: Strategic And Brand Management In Changing Media Markets - Sylvia M. Chan-olmsted

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise......

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36.95 USD
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Consumer Research For Museum Marketers: Audience Insights Money Can't Buy - Margot A. Wallace

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum pers......

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The Consumer Mind: Brand Perception And The Implications For Marketers - Pepe Martínez

The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. Author: Martínez, Pepe Publisher: Kogan Page Il......

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Be Smart In Everything That Matters: Finance, Marriage, Lifestyle And Wellbeing - Aneina Danro

Be smart in everything that matters is an up-to-date guide, telling you how to be a step ahead in building your personality, tackling personal financial matters, making vital decisions when it comes to getting married and some of the basics in fo......

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4.99 USD
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Business & Economics : Marketing - Research