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Discover Secret Email Marketing Methods

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INTRODUCTION
Whats an autoresponder?
If youve ever asked for information online about a product or service, or signed up for
an e-list or group membership on the Internet, and received a nearly instantaneous
response in your e-mail inbox, an autoresponder program was responsible for delivering
the reply.
Simply put, autoresponders are e-mail programs that send out a preset message in
response to every incoming e-mail received. Some autoresponders, like sign-up
services for e-groups and forums, are one-shot deals: a single response for every
message received. Just about every Internet-based company uses autoresponders for a
variety of purposes, from automating tasks that would otherwise take up hundreds of
man-hours to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received e-mail addresses on a
predetermined, timed basis. For instance, a multiple autoresponder can be used to send
an instant response, then a follow-up message three days later, then another five days
after that, and so on. It can be programmed to send a message a day, one per week,
twice monthly, or any interval that satisfies the purpose of the message series.
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Autoresponders are the most powerful Internet marketing tools available. They are easy
to use, and once theyre set up the entire marketing process is automated and instant.
When you use autoresponders, your Internet business runs itself 24 hours a day.
Launching an effective autoresponder campaign can mean the difference between a
struggling business and a wildly successful one.
How canTABLE OF CONTENTS
Introduction
Whats an autoresponder? ................................................................................... 5
How can I make money with autoresponders?..................................................... 6
Pick a topic
Your personal interests and areas of expertise .................................................... 8
A self-quiz for finding a topic............................................................................... 10
Marketability: Will they buy? ............................................................................... 13
A quiz for marketability ....................................................................................... 13
Research your market
Searches: Google, eBay, Amazon...................................................................... 17
Groups and forums............................................................................................. 23
Survey Says? Conducting marketing surveys .................................................... 25
Sample marketing survey ................................................................................... 29
Create content
Original content .................................................................................................. 30
Affiliate and reseller programs............................................................................ 33
Craft your autoresponder messages
Making your product irresistible.......................................................................... 42
Testimonials: A marketers best friend................................................................ 44
Spam-Me-Not: Avoiding too much hype ............................................................. 47
Spam filters: Is your message zap-proof? .......................................................... 49
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Formatting your autoresponder messages ......................................................... 50
Set up your site
Name your domain ............................................................................................. 54
Web hosting: free or fee? ................................................................................... 57
Accounts you need: NameStick, PayPal, ClickBank........................................... 62
A note on web site content ................................................................................. 63
Build your opt-in list
Free methods: articles, e-books and mini e-courses .......................................... 64
Paid methods: PPC campaigns, classifieds, and co-registration lists................. 66
Drive traffic to your site
Keywords: Optimize, dont stuff .......................................................................... 73
Keep visitors coming back.................................................................................. 74
The No-Spam Diet: Black and white listing......................................................... 75
Launch your list building campaign..................................................................... 77
Sample Autorseponder Messages ................................................................................ 79
Recommended Reading.............................................................................................. 105
More Resources.......................................................................................................... 107


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