Now, I must admit that I'm paraphrasing a little as the person who said that line, has said it many, many times over the years, in many different ways.

Okay - want to know who said that?

It's Millionaire business and marketing coach Dan Kennedy (he's known as the Millionaire Maker, as he's turned more small business owners into millionaires with his advice, than any other coach).

So firstly - what does he mean by "Prolific"?

He means that you need a LOT of products on the market. And that you need to keep coming out with new products constantly.

And here's why:

If a customer likes your stuff, chances are he'll want to buy more of it. And the more products you have, the more money that customer can give you.

Dan Kennedy himself has received $100,000 from one single customer! He would have never received anywhere near that amount with just one or two products to sell!

It really is as simple as this:

The more products in your catalog, the more money you make.

AND - whatever you may have been told, creating information products can in fact be very quick and easy.

If you know HOW - you can create very high quality products amazingly quickly...