How To Write Irresistible, Persuasive and Engaging Sales Copy So You Can Get More Leads and Make More Sales For Your Products & Services

You'll Discover How To Easily Write Your Own Salesletters, Opt-in Pages and Ads That Sell! In this special report, you'll develop a robust, powerful set of copywriting strategies.

Table of Contents

Introduction

Basic Skills
How to Improve Your Writing Skills
Good Grammar is the Minimum
Style Trumps Grammar
Writing for Your Target Audience
Step #1: Research Your Audience
Step #2: Write for Your Audience
How to Sell Through Writing
Writing Good Headlines
Why a Headline Can Make or Break a Sales Letter
10 Different Techniques for Writing a Good Headline
Good Headline Examples
Testing and Tracking
Step #1: Define Your Experiment Carefully
Step #2: Hold All Else Constant
Step #3: Collect Large Samples
Step #4: Make a Decision
Powerful Tricks for Boosting Conversion Rates
How to Use Bullet Points Correctly
How to Use Sub-Headings
How to Correctly Use Bolding and Highlighting
Closing a Sale
Retaining Reader Interest .. 36
Using Calls to Action Correctly ...... 38
Step #1: Tell The Reader Exactly What To Do
Step #2: Surround the Call to Action with Supporting Text
Step #3: Make it Easy to Follow Your Call to Action
The AIDA Method
Attention
Interest
Part #1: Introduce a Problem
Part #2: Introduce a Solution to the Problem
Decision
Action
The 30-Day Copywriting Plan
Week #1: Focus on Basic Skills & Market Research
Week #2: Complete Two Sales Letters
Week #3: Make Changes & Compile a Swipe File
Week #4: Polish Your Copy, Test, and Track
Week #5 and Beyond: Practice, Refine, Track, and Test