Global Kids and Their Relationships With Brands
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BRAND Child: Remarkable Insights Into the Minds of Today's Global Kids and Their Relationships With Brands
This is the first book to examine the phenomena behind global kids' relationships with brands. It looks at kids' life priorities, hopes and dreams, and reveals the true drivers of kids trends by analyzing teen-minority groups, communities and clubs.
This is the first book to examine the phenomena behind global kids' relationships with brands. It looks at kids' life priorities, hopes and dreams, and reveals the true drivers of kids trends by analyzing teen-minority groups, communities and clubs.
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