As you may have noticed, online
multimedia has really emerged as a powerful business tool. The purpose of this report is
simply to open your eyes to the possibilities out there. Online audio or video can be used
in sales letters to aid in the sales process, on squeeze pages to increase your opt in rate, on
eBay to better describe the auction, expert interviews, testimonials, video blogging, and
the list goes on and on.
The core factor in all of this is that giving your prospects something they can see and/or
hear builds credibility and trust therefore leading to increased conversion rates, more
sales, and ideally more money in the bank for you. Let me start by answering one of the
most frequently asked questions regarding online audio and video.
Is producing online audio and video hard?
Absolutely not. This is one of the biggest misconceptions out there. If you have a
computer, computer microphone, and some free software, you can easily produce and
publish online audio.

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