Introduction

If you are interested in the subject of List Building, chances are you have a product or service you're trying to sell or you are an affiliate trying to sell someone else's products. Either way, you've come to the right place. We are going to show you several ways to build that perfect list so that you can finally make the kind of money you've always dreamed about.

They say that the money is in the list, and they're right. Now you'll be able to make the money you want to make and you'll be able to do it time and again because you'll have a list of dedicated buyers who will look forward to every communication you send.

But before we get into these winning list-building techniques, it's important to go over the reasons for building lists in the first place. It's pointless to build a list, after all, if you have no game plan in place once you've completed that list.

Why Build a List?

When you set out to build a list, you are hoping to gather the names and email addresses of dedicated subscribers and prospects. You're hoping to gain instant access to customers and also to build a following of readers for your ezines and articles, or whatever game plan you have in mind.

However, these days it's not easy to get people to part with personal information. There is so much spam out there that people have become wary of anybody who asks for their names and email addresses. For that reason, you are going to have to convince people they should offer this information to you. The most effective way to do this is by building trust as well as value. You must give them a good reason to part with their personal information.

You must make them believe that you will never share their information or use it for nefarious reasons. They must believe that all you want to do is give them the information they seek. To do this, they must see you as an authority over your particular niche. And that's just what we're going to teach you how to do.

When you build a list, you are creating a dedicated following. These people, if you do everything correctly, will eagerly await your next communication in which you offer them the next great product or service that they're sure to be interested in.