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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer - , Vijay Mahajan

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This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing relationships; how fixed pricing is being replaced by flexible, customer-driven pricing; how all these changes turn marketing on its head, and how to leverage all these changes for profit and competitive advantage.

Author: Wind, Yoram (Jerry) R.
Author: Mahajan, Vijay
Publisher: FT Press
Illustration: n
Language: ENG
Title: Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Pages: 00368 (Encrypted PDF)
On Sale: 2001-10-25
SKU-13/ISBN: 9780130650757
Category: Business & Economics : International - Marketing


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