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Create Marketplace Disruption: How to Stay Ahead of the Competition - Adam Hartung

This is the eBook version of the printed book.

Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle

 

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.

This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.

 

How we got into this messand how to get out of it

The myth of perpetuity and the dark side of success

 

Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged

 

Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!

 

Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally

 



Author: Hartung, Adam
Publisher: FT Press
Illustration: N
Language: ENG
Title: Create Marketplace Disruption: How to Stay Ahead of the Competition
Pages: 00256 (Encrypted EPUB) / 00256 (Encrypted PDF)
On Sale: 2008-07-01
SKU-13/ISBN: 9780132343916
Category: Business & Economics : Strategic Planning
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