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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering - Richard Gibbs

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Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.

Author: Gibbs, Richard
Publisher: Kogan Page
Illustration: n
Language: ENG
Title: Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
Pages: 00240 (Encrypted PDF)
On Sale: 2009-02-03
SKU-13/ISBN: 9780749454845
Category: Business & Economics : Strategic Planning
Category: Business & Economics : Marketing - General


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