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Ace Your Case IV: The Latest and Greatest - Wetfeet

The latest addition to WetFeet's popular Ace Your Case! series is packed with 15 all new cases including Business Strategy cases (e.g., a case that revolves around brand equity for a major car manufacturer), Business Operations cases (e.g., a channel distribution case for a new product launch), Market-Sizing cases (e.g., a new markets case with a licensing dilemma), and new Resume case questions. As always, each case question is accompanied by a thoughtful discussion of how to approach it and other similar cases, with annotated examples of inappropriate and appropriate answers.

Author: Wetfeet
Publisher: WetFeet, Inc.
Illustration: N
Language: ENG
Title: Ace Your Case IV: The Latest and Greatest
Pages: 00000 (Encrypted PDF)
On Sale: 2003-11-19
SKU-13/ISBN: 9781582073675
Category: Business & Economics : Strategic Planning
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