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Market Research: Marketing 04.09 - , Patrick Forsyth

The fast track route to mastering the use of market research. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. Examples and lessons from benchmark companies in publishing, consumer goods, brewing and other industries. Includes a glossary of key concepts and a comprehensive resources guide.

Author: Birn, Robin
Author: Forsyth, Patrick
Publisher: Capstone Publishing
Illustration: Y
Language: ENG
Title: Market Research: Marketing 04.09
Pages: 00120 (Encrypted PDF)
On Sale: 2001-11-29
SKU-13/ISBN: 9781841122625
Category: Business & Economics : Marketing - Research
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