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Sales Promotion: Marketing 04.06 - David Horchover

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Fast track route to mastering all aspects of sales promotion. Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. Examples and lessons from some of the world's most successful businesses, including, and Pepsi. Includes a glossary of key concepts and a comprehensive resources guide.

Author: Horchover, David
Publisher: Capstone Publishing
Illustration: Y
Language: ENG
Title: Sales Promotion: Marketing 04.06
Pages: 00110 (Encrypted PDF)
On Sale: 2001-12-12
SKU-13/ISBN: 9781841122649
Category: Business & Economics : Advertising & Promotion
Category: Business & Economics : Sales & Selling - General
Category: Business & Economics : Corporate & Business History - Genera

(ID 110066653)

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