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E-Marketing: Marketing 04.03 - Steve Shipside

The fast track route to mastering all aspects of e-marketing. Covers all the key techniques for successful e-marketing, from affiliate marketing to e-mail alerts, and from viral marketing to banner ads. Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin. Includes a glossary of key concepts and a comprehensive resources guide.

Author: Shipside, Steve
Publisher: Capstone Publishing
Illustration: N
Language: ENG
Title: E-Marketing: Marketing 04.03
Pages: 00108 (Encrypted PDF)
On Sale: 2001-12-12
SKU-13/ISBN: 9781841122670
Category: Business & Economics : E-Commerce - Internet Marketing
Category: Business & Economics : Sales & Selling - General
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