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E-Strategy: Strategy 03.03 - Michael J. Cunningham

Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the world's leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide.

Author: Cunningham, Michael J.
Publisher: Capstone Publishing
Illustration: N
Language: ENG
Title: E-Strategy: Strategy 03.03
Pages: 00116 (Encrypted PDF)
On Sale: 2002-01-31
SKU-13/ISBN: 9781841122823
Category: Business & Economics : Marketing - Multilevel
Category: Business & Economics : E-Commerce - General
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