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Marketing Express: Marketing 04.01 - John Mariotti

Fast track route to mastering all aspects of marketing. Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities. Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler. Includes a glossary of key concepts and a comprehensive resources guide.

Author: Mariotti, John
Publisher: Capstone Publishing
Illustration: N
Language: ENG
Title: Marketing Express: Marketing 04.01
Pages: 00118 (Encrypted PDF)
On Sale: 2001-12-12
SKU-13/ISBN: 9781841122922
Category: Business & Economics : Marketing - General
Category: Business & Economics : Sales & Selling - General
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